Pink Palm Puff — the brand behind the cult-favorite hoodies every It-girl has in her closet — just made LA a little more fabulous with its first-ever pop-up experience at The Grove. And let us tell you… they went full pink paradise mode.
For two days only, a corner of The Grove transformed into a bright, beachy, Barbiecore wonderland. Friday, August 8th was an invite-only sneak peek for top VIPs and celebs — and yes, Celeb Secrets scored an exclusive invite (we wouldn’t miss this for the world!).
The VIP event served main character energy, featuring debut silhouettes, exclusive colorways, unreleased styles, and enough photo ops to fill your camera roll. This set the stage for Saturday, August 9th, when the dreamy pop-up officially opened to the public for a day full of fashion, fun, and fabulous shopping.
The moment you walk in, you’re greeted by a chic pink runway leading to an intimate shopping experience where every detail — from the floor to the props — is drenched in Pink Palm Puff’s signature aesthetic. Picture palm trees, beachy vibes, and racks of the cutest clothes you’ve ever seen.
Of course, their iconic hoodies were front and center (including the exclusive Embreigh Courtlyn x Pink Palm Puff collab), alongside adorable sticker packs, cozy pajamas and slippers in two colorways, and the most gorgeous tote bag we’ve ever laid eyes on. Around the corner? The cutest photo moment where you can pose with your new hoodie, because… duh, pics or it didn’t happen.
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Founder and CEO Lily Balaisis was there in person to welcome guests, including Dixie D’Amelio, Barbie Blank, Nicole Young, Polly Brindle, Claudia Lee, Lexy Kolker, Emily Dobson, and more. She personally guided everyone through the collection, helping them pick out their faves — making the whole experience feel extra special and super intimate.
Every inch of the pop-up screamed Pink Palm Puff energy — from the immersive design to the perfectly curated photo spots that practically beg to be on your IG feed. If you make it there, our must-have recs are a hoodie (cozy, cute, and unapologetically cool) and their silky-soft pajamas, which are basically a luxury necessity in this LA summer heat.
The Pink Palm Puff Pop-Up is only open TODAY, Saturday, August 9th at The Grove, and here’s the insider tea — the first 50 shoppers score a complimentary hoodie, plus there will be surprise giveaways throughout the day. This is truly a once-in-a-lifetime shopping moment… trust us, you do not want to miss it.
Check out our fav moments from the pop-up below and don’t forget to let us know if you’re excited to snag some new goodies by either leaving a reaction at the bottom of the post or by sliding into our DMs on Instagram at @celebsecrets.
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