Festival season is officially in its “out out” era, and Malibu Rum is making sure your pre-party ritual is just as iconic as the night itself.
The brand just unveiled Malibu Pink, a playful new pink rum-based spirit bursting with notes of guava, coconut, and pineapple — and it’s already shaping up to be the drink of the summer. To celebrate the launch, Malibu is rolling out a cheeky new campaign called “Get Ready With Malibu Pink,” tapping comedian and internet favorite Sabrina Brier as the face of the moment.
If you’ve ever turned a simple pregame into a full-blown mirror selfie, outfit reveal, and group chat hype session, this campaign is basically your aesthetic mood board.
“Today’s drinkers care just as much about the vibe as they do the flavor,” said Caroline Begley, Vice President of Marketing at Pernod Ricard USA. “Malibu Pink brings the fun back to the rum aisle — and now we’re bringing that same energy to the getting-ready ritual.”
In the campaign’s playful social content, Brier embodies the friend everyone wants in their group chat — the one hyping you up while you decide between boots or heels before a big night out. Her drink of choice? Malibu Pink Lemonade in hand while documenting those chaotic, hilarious #GRWM moments that gals know all too well.
“The best part of going out is getting ready,” Brier shared. “Those are the moments you remember with your besties — and a Malibu Pink Lemonade sets the perfect tone.”
And honestly? She’s not wrong.
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To take the pink aesthetic even further, Malibu teamed up with beloved fashion label LoveShackFancy — the brand synonymous with dreamy florals, bows, and ultra-feminine style — for a collaboration that turns getting ready into a full-on fashion-meets-flavor moment.
LoveShackFancy founder Rebecca Cohen says the partnership felt completely natural.
“Getting ready has always been about so much more than what you wear,” Cohen explained. “It’s the energy, the excitement, and the memories you create with your friends before you step out the door.”
Together, Malibu and LoveShackFancy are transforming the pregame into a celebration of confidence, friendship, and unapologetic pink energy — from curated social moments to immersive live experiences.
And if you’re planning a trip to the desert this spring, get ready — because Malibu Pink’s official hard launch is happening at Stagecoach 2026 later this month in Indio, California.
Festival goers can kick off their day with a Malibu Pink shot before heading to the brand’s neon disco-inspired activation near the Mustang Stage, where pink piña coladas and sunset vibes will be flowing all weekend long.
For fans of country music, cowboy boots, and festival fashion, it’s basically the perfect pregame destination — and Celeb Secrets will be there to soak up every moment.
Malibu will also be popping up at other major festivals this year, including Rolling Loud, The Governors Ball Music Festival, and Day Trip Festival as part of its summer festival takeover.
Whether you’re sipping it with lemonade, soda, or turning it into a Malibu Pink Spritz or Colada, the new spirit is designed to add a playful pink twist to classic cocktails.
Translation: grab your besties, turn on the playlist, and start documenting those pre-night-out memories — because the party officially starts before you leave the house. And if Malibu has anything to say about it, the #GetReadyWithPink era is just getting started.
Check out the full campaign below and let us know if you can’t wait to try Malibu Pink by either leaving a reaction at the bottom of the post or by sliding into our DMs on Instagram at @celebsecrets.
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