Tucker Wetmore is keeping his foot on the gas as he drops the cinematic, Wild West–inspired music video for his viral hit “Brunette,” and trust us — it’s one for the books.
Featuring Bachelor Nation standouts Joey Graziadei and Hannah Godwin, the visual brings swagger, storytelling, and star power together just in time for Wetmore’s huge CMA Awards moment.
Filmed at the iconic Bonanza Creek Ranch in Santa Fe, New Mexico, and co-directed by Wetmore alongside Chase Foster, the video casts the CMA New Artist of the Year nominee as a small-town sheriff on the hunt for a brunette outlaw. The chase kicks off with a cheeky “WANTED: Alive — A Brunette” poster and unfolds into a full-blown Western fantasy — complete with saloons, disguises, and a surprise ending that finally delivers the woman he’s been searching for.
The viral moment gets even bigger thanks to appearances from Godwin and Graziadei, who bring their own charm to the dusty desert storyline. Godwin stars as the elusive love interest, while Graziadei plays a bartender keeping watch from behind the saloon counter.
Speaking exclusively to Us Weekly on the 59th Annual CMA Awards red carpet, Wetmore shared how the Bachelor Nation cameos came together — and yes, wigs were involved.
“Hannah G. and Joey are great friends of mine,” Wetmore explained. “I called them up and was like, ‘Hey, I got this huge idea for this music video for “Brunette.” The only contingency? I need you guys to wear wigs.’ And they were like, ‘Absolutely. I am 100 percent down.’ Joey was probably the most excited I’ve ever seen Joey.”
The authenticity was intentional.
“I wanted some cameos, but I wanted it to be authentic,” he added. “We know each other, and we’re all just good friends.”
That genuine chemistry translates on-screen, making the video feel less like a cameo stunt and more like a group of friends fully committing to the bit — and having the time of their lives doing it.
TUCKER WETMORE
“Brunette” continues to stand out as a fan favorite from Wetmore’s debut album What Not To, flipping heartbreak into a tongue-in-cheek confession about leaving his old type behind. With fast-paced guitars, confident vocals, and undeniable swagger, the track has earned praise across the board.
And the momentum doesn’t stop there. Wetmore’s current country radio single “3,2,1” is climbing fast and edging closer to the Top 5, further solidifying his breakout year.
The video arrived ahead of the 2025 CMA Awards, where Wetmore made his debut as a New Artist of the Year nominee and took the stage to perform “Wind Up Missin’ You.” While chatting with Us Weekly before the show, the 26-year-old admitted the moment still felt surreal.
“It’s absolutely amazing. It doesn’t feel real,” he said. “I’m just excited to get in there and get the night started.”
When asked about a potential acceptance speech?
“I have no idea,” he laughed. “I’ve got bullet points of people I need to thank, and I’m gonna forget people — but I’m just gonna wing it and say what’s on my heart.”
Even without taking home the trophy, Wetmore’s gratitude stole the spotlight.
“Every day I wake up to a new blessing,” he shared. “I’m more thankful for my team, my family, my friends, my support system. I can’t do any of it without them. My mom’s here tonight — she looks amazing.”
As if 2025 wasn’t big enough, Wetmore is already looking ahead. He recently announced The Brunette World Tour, kicking off this February with dates across the U.S., UK, and Europe — with early sell-outs already prompting added London shows and venue upgrades. A portion of every ticket sold will support Face the Fight, benefiting suicide prevention and mental health treatment for veterans.
Creatively, he’s just getting started.
“Headspace is good,” Wetmore told Us. “We’ve recorded like five songs already for the next album. It’s really cool — kind of retro, but it’s got that Tuck flare on it. I’m excited.”
Watch the music video for “Brunette” below and let us know if you’re loving it by either leaving a reaction at the bottom of the post or by sliding into our DMs on Instagram at @celebsecretscountry.
