Not Your Baby, But Definitely Your Fantasy: ColourPop’s Valentine’s Day Collection Is Here to Make Hearts Flutter

Not your baby, but maybe your fantasy… this year, ColourPop’s Valentine’s Day collection isn’t here for forever— it’s here for right now.

After last year’s V-Day drop sold out in just 24 hours, the brand is back and choosing flirtation over commitment with a limited-edition lineup that’s equal parts sweet, sassy, and totally crush-worthy.

Think swoon-inducing eye shades sharper than Cupid’s arrow, pearlized Super Shock Blushes that give “did I just fall in love?” energy, and ultra-kissable Ultra Glossy Lips housed in the cutest heart-shaped packaging imaginable. It’s giving soft glam with a side of emotional unavailability, and we’re obsessed.

Available now exclusively on ColourPop.com, every product can be shopped individually, scooped up in irresistible bundles or in its entirely for $98. Let’s break it down…

Heart to Get Eyeshadow Palette — $18

If eyes could flirt, this palette would be doing the absolute most. Featuring 12 cool pinks and silvery taupes, Heart to Get is your go-to for everything from soft, daytime crush looks to full-on midnight heartbreaker glam. With five finishes: Matte, Metallic, Super Shock, Pearlescent Glitter, and a brand-new Metallic Chrome, this palette proves playing hard to get has never looked so good.

Shadow Stix Duos — $16 each

All Eyes on Me Bundle — $28

It’s love at first swipe. These creamy, ultra-pigmented eyeshadow sticks glide on effortlessly for bold, blendable color that lasts. Swipe, blend, flirt, repeat. Bonus: each stick includes a built-in sharpener for precision that’s almost unfair.

Love At First Swipe

• What Did I Miss? — cool-toned baby pink

• Keep Dreaming — soft, cool-toned matte pink

For Your Eyes Only

• Not Available — silvery taupe

• Try Harder — soft, cool-toned matte taupe

Super Shock Blushes — $12 each

Cue the just-caught-feelings flush. These limited-edition Super Shock Blushes come in adorable heart compacts and deliver a weightless, buildable glow that melts into the skin. Sharing the same bouncy texture as ColourPop’s iconic Super Shock Highlighter, these blushes are basically your cheeks’ new BFF.

• Not Your Baby — baby pink pearl

• Feeling’s Mutual — bubble gum pink pearl

• Cuter Than Cupid — cherry magenta pearl

Ultra Glossy Lips — $9 each

Gloss Me Up Bundle — $24

Get ready for a flirty, juicy pout. These Ultra Glossy Lips serve high-shine without the stickiness and come dressed up in the cutest heart-shaped packaging for Valentine’s Day. Infused with Hyaluronic Acid, Kakadu Plum, and Sweet Cherry Oil, they hydrate while making your lips look dangerously kissable.

• 2 Die For — sparkling baby pink (pearlized finish)

• Your New Obsession — mauvy pink (crème finish)

• Still That Girl — bright baby pink (crème finish)