Before the desert heat even had a chance to hit Indio, the hottest invite in Los Angeles wasn’t to the festival — it was to CLD PR’s Pre-Festival House 2025 in Beverly Hills. Yup, we’re talking palm trees, poolside vibes, and a who’s who of Hollywood and the influencer scene all gathered in one ultra-chic spot for the ultimate kickoff to Coachella weekend.
The Celeb Secrets squad scored a coveted invite (bless up!) and let’s just say — this star-studded gifting suite wasn’t just an event, it was a full-blown main character moment.
Held last Tuesday (April 8), CLD PR turned up the heat with a dreamy, sun-soaked setup in Beverly Hills. Think glam on glam — from curated brand activations to major celeb sightings — and a poolside DJ spinning all day long. It felt like the first day of school for influencers, but make it ✨Coachella-coded✨.
The guest list? Iconic. We brushed shoulders with Madison Beer, Lori Harvey, Shanina Shaik, Chase Hudson, Olivia O’Brien, Pia Mia, Sabrina Claudio, Kira Kosarin, and Loren Gray, just to name a few. It was giving Met Gala for the desert girlies.
This wasn’t your average gifting suite — it was a festival fashion fantasy. Guests stocked up on show-stopping looks from ultimate ‘fit providers boohoo, Thats So Fetch, Mars the Label, and Bayeas; cute and comfy footwear that was desert-ready from Chinese Laundry and JustFab; killer bag moments from Bag Borrow or Steal; sunnies hotter than the Indio sun from RAEN and high-end sparkle from FOPE and Alexie of Athens.
And let’s not forget the cutest DIY charm bar from Piece + Glory LA — because what’s more Gen Z than custom jewelry and content creation in one?
When it came to beauty, this was the self-care sanctuary of our dreams. Attendees were glowing up with Glow Recipe, Haus Labs, Kosas, Kaja, I Dew Care, CōTZ, TiZO, and BORNTOSTANDOUT while Juliette Has A Gun debuted their delicious new scent Miami Shake — and let’s just say it’s giving hot girl summer in a bottle.
Innersense Organic Beauty gave hair some festival-ready bounce, while Lobo Lashes leveled up the lash game real quick. Flavia Lanini worked her magic with lymphatic drainage massages (because yes, we’re detoxing AND retoxing this week) and Tru Niagen provided IV vitamin drips to keep energy up from the poolside to Palm Springs
You already know we made a beeline for the BELLAMI Hair station where the beauty gods delivered THE glam of the day. The Celeb Secrets girls were treated to pro hair extension applications and fresh styling — and left with the festival holy grail — THE PONYTAIL” 2.0 BY BELLAMI X Andrew Fitzsimons in 20in/100g ($220) and the Ion-Air Professional Digital Blow Dryer ($89.99)
Let’s be real, our hair has never looked better — ponytail popping, photos thriving, compliments incoming.
There was also a ton of wellness activations at CLD PR’s Pre-Festival house, and yes, we were sweating — but in the chicest way. Guests got active with Studio X Pilates, who hosted THREE live classes throughout the day while Fight Camp boxing demos that had the crowd punching to the beat. Hydration was on deck with Icelandic Glacial, Magic Mind, Sip Elixirs, and Lucky Energy — because staying cute and hydrated is a full-time job.
No one does party refreshments like CLD PR. We’re talking juicy bites from Fatburger and Hot Dog On A Stick, sweet scoops of Ubatuba Açaí, signature cocktails from Hailee Steinfeld’s Angel Margarita and Ruffino 1877 — a little pre-‘Chella cheers
We couldn’t even blink without catching a viral moment in the making. The lineup of A-listers and digital darlings was unmatched. From Madi Monroe to Ryan Destiny, Maitreyi Ramakrishnan to Vanessa Morgan, Scheana Shay to Catherine Paiz — this guest list screamed next-level. We were living for every outfit, every TikTok filmed by the pool, and every glam touch-up in real-time.
CLD PR’s Pre-Festival House 2025 was the it-girl launchpad to Coachella weekend — and we’re still catching our breath (and rewatching our GRWM vids on loop). From head-to-toe glam to high-energy workouts, celebrity sightings, and the ultimate gift bag haul, this event wasn’t just a vibe… it was a lifestyle.
Big thanks to CLD PR for having the Celeb Secrets team — catch us in Indio turning our Bellami Hair ponytails and glowing like never before.
Watch the video below for our favorite highlights from CLD PR’s Pre-Festival House…
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For more coverage from Coachella 2025, click here.
