If anyone knows what it’s like to have a million tabs open at once, it’s Kelly Rose Sarno. The entrepreneur, TikTok Shop creator and mom of two has built a loyal following by sharing the realities of everyday life, and now she’s bringing that same relatable energy to her latest collaboration with FINNSUL.
Meet Strawberry Squeeze, the brand’s newest flavor, launching today (October 29) in collaboration with Kelly Rose. The $39.99 pack comes with 20 single-serve sticks, giving fans a new way to work focus, hydration and energy into their daily routine — even when the day is already running a little behind schedule.
And if the name alone has you craving something sweet, you’re not alone.
Founded by Maureen Kelly, the woman behind tarte cosmetics, and her sons Finn and Sully, FINNSUL is building a name for itself in functional wellness, with creator collaborations playing a big part in how the brand introduces new flavors. Following the Watermelon Squeeze launch with TikTok creator Alle Brean and the viral Americana-inspired Rocket Pop collaboration with Tana Mongeau, the brand is back with another creator-led drop — this time with someone who has been part of the FINNSUL community from the beginning.
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Kelly Rose wants everyone to know that life doesn’t slow down just because you need a little boost. Between motherhood, entrepreneurship and the everyday chaos that comes with both, her audience knows her for the unfiltered moments just as much as the polished ones. She always has a packed schedule that will feel familiar to plenty of parents — and honestly, anyone who’s ever tried to do five things at once.
The creator has also been open about navigating life with ADHD, making her a natural fit for a brand created around the founders’ own experiences with ADHD and the desire to support focus.
Her relationship with Maureen goes beyond this launch, too. After meeting Kelly through #trippinwithtarte, Maureen saw firsthand how naturally she connected with her community. Kelly Rose went on to help make tartelette™ tubing mascara a hit on TikTok Shop, bringing that same knack for connecting with shoppers to her FINNSUL partnership.
There’s a personal connection between their families, as well. Kelly Rose’s sons, Declan and Everett, even got in on the FINNSUL fun with their own unboxing when the brand launched in March — making this collaboration feel like a full-circle moment rather than a random partnership.
If you’re wanting to know what’s inside Strawberry Squeeze. Look no further. According to the brand, the product features 150mg of natural caffeine, alongside Cognizin® to support focus and concentration, L-theanine, five essential electrolytes and magnesium. Biotin and B vitamins round out the formula, bringing a beauty-minded touch to a drink mix designed for busy days. Each serving has zero grams of sugar and just 10 calories, making it an easy option for anyone looking to switch up their usual energy-drink routine.
Strawberry Squeeze is designed to fit into the routine you already have — no complicated ritual required. And because this is FINNSUL, the brand’s mission goes beyond the drink itself. Whether you take Strawberry Squeeze while tackling your inbox before the school run, squeezing in a workout between errands or trying to make it through that afternoon slump, you are still giving back mental health initiatives.
FINNSUL x Kelly Rose Sarno Strawberry Squeeze launches TODAY (October 29) for $39.99 per pack of 20 single-serve sticks. You can shop the new flavor on FINNSUL’s website and TikTok Shop.
