From commanding global stadium stages alongside Taylor Swift on The Eras Tour to lighting up the ballroom as a pro on Dancing with the Stars, Jan Ravnik is practically synonymous with non-stop stamina. Between 14-hour rehearsal blocks, live television pressure, cross-country travel, and high-intensity choreography on repeat, staying physically sharp and mentally dialed in isn’t just a goal — it’s his job requirement.
Now, Jan is packaging that all-day focus into a cup. The dancer is officially joining forces with FINNSUL — the buzzy functional wellness and hydration brand founded by tarte cosmetics visionary Maureen Kelly alongside her sons, Finn and Sully — to launch FINNSUL x Jan Ravnik Lemonade, hitting shelves today (November 12).
Following the success of FINNSUL’s drops — including their viral Rocket Pop collaboration with Tana Mongeau, their Watermelon Squeeze flavor with Alle Brean and the most recent Strawberry Squeeze launch with Kelly Rose Sarno —the brand continues its track record of partnering with figures their community genuinely obsesses over.
This partnership, however, came straight out of organic fan-girl heaven. Maureen, Finn, and Sully had already been cheering on Jan and voting for him every week from their living room. On September 1, the FINNSUL team sent a themed DWTS mailer, complete with a cozy FINNSUL hoodie, to the show’s pro cast. Jan unboxed and posted it organically to his own social media, instantly setting the comments ablaze.
Taking notes from the audience’s excitement, Maureen and Sully started posting playful brand videos subtly pitching a flavor partnership, hoping Jan would catch wind of the idea. The Swifties, ballroom enthusiasts, and wellness fans rallied behind the concept, driving massive views that turned a simple hoodie into an authentic friendship — and ultimately, a full product co-creation for the six-month-old brand.
Built specifically for high-tempo lifestyles, the new Lemonade blend delivers the clean fuel needed to power through demanding routines without the afternoon crash. Formulated with Cognizin® and L-Theanine for laser concentration, natural caffeine for steady stamina, essential electrolytes and magnesium for rapid hydration, plus Biotin and B vitamins for a built-in beauty boost, it’s designed to keep anyone moving like a ballroom champ from morning calls to evening curtains.
FINNSUL x Jan Ravnik Lemonade officially drops TODAY, November 12 @ 9AM ET on Finnsul.com and TikTok Shop. In honor of the collaboration, Maureen and her sons have also donated $30,000 to NDI on behalf on Jan x FINNSUL.
