Spring has officially sprung, and Cult Gaia just gave us a masterclass in celebrating fresh beginnings — in the most fashion-forward way possible.
On Wednesday night (March 19), the iconic brand hosted an intimate dinner at the Beverly Hills home of founder and creative director Jasmin Larian Hekmat to ring in Nowruz 2025, the Persian New Year, with style, tradition, and a guest list packed with trendsetters.
Inspired by Jasmin’s Persian heritage, the evening honored the ancient traditions of Nowruz with an ultra-chic touch. At the heart of the gathering was the beautifully arranged Haft-Sin table, a symbolic spread representing prosperity, renewal, and fresh starts. But of course, in true Cult Gaia fashion, every detail was a visual dream—from the effortlessly curated decor to the glamorous guests who made the night even more dazzling.
A-list attendees included Jhené Aiko, Rachel Zoe, Liv Perez, Morgan Stewart, and Elaine Welteroth, all embracing the occasion in head-turning Cult Gaia ensembles.
Jhené Aiko exuded ethereal elegance in the Ashika Gown ($998), paired with the Mercer Mini Shoulder Bag ($798), proving that understated glamour never goes out of style. Rachel Zoe stunned in the Linnea Knit Dress ($698), effortlessly embodying her signature boho-chic aesthetic. Meanwhile, Liv Perez opted for a sophisticated yet playful combination of the Cassius Knit Bodysuit ($398) with the Carley Skirt ($698), completing the look with the Eviana Clutch ($398). Elaine Welteroth kept things sleek and modern in the Coletta Knit Dress ($498), showing us all how to blend comfort with high fashion.
Jasmin Larian Hekmat, the visionary behind Cult Gaia, hosted the evening in the effortlessly dreamy Anita Top ($458) paired with the Selene Skirt ($698), setting the ultimate tone for the celebration — sophisticated, feminine, and refreshingly modern. As guests indulged in heartfelt conversations, a delicious feast, and the vibrant energy of Nowruz, the event was a true testament to the beauty of embracing culture through fashion and community.
From the meaningful traditions to the jaw-dropping looks, Cult Gaia’s “A Night of Renewal” was the perfect way to welcome a season of new beginnings. And if this is any indication of how 2025 is shaping up, we’re in for a seriously chic year ahead.
You can shop all of Cult Gaia’s new arrivals here, and take advantage of the Persian New Year sale by using code NOWRUZ at checkout. Ends Sunday, March 23, 2025 @ 11:59PM PT.
