Christmas came early for Adele fans, as the singer debuted a preview of her song “Hold On” from her upcoming album 30.
The track was used for Amazon’s latest Christmas ad released yesterday (November 8), giving fans a hint at what they can expect from the new song.
In the ad, Adele can be heard singing, “I swear to God I’m such a mess, the harder I try I regret/ Every day feels like the road I’m on, might just open up and swallow me whole. Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive.”
The piano-ballad song plays through the ad as Amazon brings the message of kindness to life. The ad follows a young adult struggling with anxiety, in the video, a voiceover on an older women’s tv states that cases of anxiety in young adults are rising because of the pandemic. The video ends with the older woman lending a helping hand to the young adult, and then it fades to a message that reads “Kindness. The greatest gift.”
30 – November 19 pic.twitter.com/vp6ornlda2
— Adele (@Adele) October 13, 2021
The “Easy on Me” singer has yet to say if “Hold On” will be released as a single, but fans won’t have to wait long for new music. Her upcoming album 30 is available for pre-order now and will be out everywhere on Nov. 19.
You can watch the ad below — let us know what you think of it (and the song) by either leaving a reaction at the bottom of the post or by sending us a tweet at @celebsecrets.
https://youtu.be/1z73AKLBgLg
