New York Fashion Week is officially upon us, meaning all of your favorite celebs are flocking to the Big Apple to not only support their favorite designer’s latest collections, but also to drop big announcements and new collaborations.
Brazilian superstar Anitta just launched her newest venture with the fashion brand SHEIN today (September 4) and celebrated it hitting the online retailer with an intimate gathering in Manhattan on Tuesday (September 3). Taking place at The Highlight Room on the rooftop of the Moxy Lower East Side NYC, guests were transported to the 31-year-old’s native country of Brazil thanks to themed decor, luxe bites, Caipirinha (aka Anitta’s signature cocktail), and bold designs from the new line in vibrant colors.
Celeb Secrets CEO Juliet Schroder was one of the lucky few to score an invite to the exclusive event, where she was able to learn more about the evoluSHEIN X Anitta collection by seeing the designs first-hand and hearing all about it from Anitta herself.
Donning a leopard print maxi dress with sexy cutouts and strappy sandals, Anitta opened up to Celeb Secrets about her look, sharing, “I’m wearing this hot and sexy outfit today for the launch party. “It’s a beautiful day, so I think it matches the green vibes we have going on here today. I feel like it fits the Amazon, Brazil style and that’s why I chose it.”
According to a press release, evoluSHEIN X Anitta includes 75 pieces that range from dresses, two-piece sets, skirts, bodysuits, tops and bottoms and are available in a wide range of colors and extended sizes. It’s inspired by the Brazilian pop star’s electric personality and sexy style and merges the affordable brand’s trendy designs for a party-ready collection that will have you turning heads at every event thanks to an array of different fabrics, bold patterns, sleek silhouettes and daring cut-outs.
The collection was co-designed by Anitta with eight independent designers from SHEIN X, which is SHEIN’s program to support independent brands, artists, and designers. Kaori Semaj (US), Lauren Flagg (US), Valeria Cortes (MX), Raúl Orozco (MX), Victor Manuel Fernández Fuentes (ES), Mel Dorey (UK), Maria Silva (BR), and Jheni Ferriera (BR) created a collection representative of Anitta’s vibrant style and joyful spirit while using preferred materials and responsible manufacturing processes.
You can browse new arrivals from evoluSHEIN X Anitta at the link here.
For more coverage from New York Fashion Week 2024, click here.
