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Breakout Star Alex Sampson Credits TikTok For His Rapid Rise To Fame (Exclusive)

In a small town tucked inside the middle of Southwestern Ontario, Canada, there was once a 10-year-old boy named Alex Sampson who found his voice during a fifth grade talent show. It was his rumbustious classmates praising him for his adolescent vocals and loud cheering that lit the musical fire inside of him.

Ever since that day, Sampson has pursued his passion for music. “Singing has always really been a part of my life. There wasn’t a day growing up where there wouldn’t be music blasting throughout my house,” says the rising star during an exclusive Celeb Secrets interview.

It wasn’t until the release of his soulful track “Stay Here” that placed him on radars worldwide. After raking in over two million views on YouTube, the aspiring musician turned his dream into a reality and started to hone in on his craft professionally. While dominating the YouTube space, he decided to bring his talents to TikTok. Overnight, Sampson’s pop-centric sound resonated with social media users, and he quickly became a music sensation.

@alexsampson Love Me 💘 #foryou #singing ♬ original sound – Alex Sampson <3

“I post singing videos of me, my family, I’ll do ‘how to write a song,’ and my original stuff. I think that is what really helped people see me as a true artist. TikTok has got me to where I am, and I wouldn’t be anywhere without it,” Sampson shares. “It is definitely a great platform nowadays for people to grow and get a following,” he adds.

His romantic melody, “Cold Shoulder,” was one of his first hits that generated his following number to skyrocket. The rapid recognition did not come as a surprise, as the love story-inspired anthem was penned alongside co-writers Jack Newsome and Josh Vita in a studio in Los Angeles.

As Sampson navigates the entertainment industry as a newcomer, he quickly understood the importance of content consistency and rubbing elbows with the best songwriters and producers. Therefore, while juggling his typical teenage life ­– the go-getter frequently jet-sets to the states and within Canada to buckle down in the studio.

After landing a publishing deal with Sony Music, his team flew him out to Toronto to take a jab at writing a fresh new single. A the time, his fellow co-writers encouraged Sampson to take a new approach with his storytelling and to step outside of his comfort zone. After pulling inspiration from hitmakers Justin Bieber, Harry Styles and identifying the song’s purpose – his raw ballad “Cannonball” was born. 

“I wanted to make a song that wasn’t about girls. I wanted to make a song to tell people that it’s okay to make mistakes, and in the end, it is all going to be fine,” Sampson reveals about his most vulnerable track to date. “I kind of want people to get a sense of freedom when they listen to the song. I don’t want people to be scared to be themselves.”

The pop powerhouse continued to disclose that he uses his large platform to inspire his fans to be their true authentic self and is set out to make a positive ever-lasting impact on his supporters. To help push his initiative along, he launched a merchandise line that has uplifting affirmations. 

via alexsampsonmusic.com

While being the light in a world full of darkness and using the power of music, Sampson exclusively admitted that he is working to generate a full-length project. Once he has enough songs under his belt, he told Celeb Secrets reporter Tiffany Goldstein that he would like to turn his social recognition into an adoring fan base by hitting the road and performing at live shows. 

As Sampson fans remain scrolling through his TikTok feed, they can stream his latest banger, “Magnet” with the Martinez Twins or watch his action-packed music video for “Cannonballhere.

Let us know if you have seen the Canadian heartthrob on your #fyp by leaving a reaction at the bottom of the post or by sending us a tweet at @celebsecrets.

You can connect with Alex by giving him a follow on Instagram at @alexsampson, and learn more about his music by watching our full interview below.

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