When you think of Love Island USA royalty, Elizabeth Weber is that girl. But if you’re still only associating her with her iconic win on the show’s first-ever season, allow us to catch you up — because Elizabeth has been working.
These days, the Los Angeles-based creator, entrepreneur, and marketing mastermind has built an empire that goes way beyond posting cute pics on Instagram (though she’s got those down too). With over 1 million followers, brand deals with BMW, Saint Laurent, Nike, and Alo Yoga, and her very own online course teaching aspiring creators how to make social media their full-time job, Elizabeth is proof that reality TV fame doesn’t have to be fleeting.
In fact, she’s just getting started.
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Before the villa, the followers, and the flawless content, Elizabeth was living that corporate life in New York City. With a background in advertising and a serious passion for social media, she landed a job at a top agency, helping major brands like Wendy’s, Citibank, and Revlon build influencer campaigns.
“I always loved posting on Instagram, even back in high school,” Elizabeth tells Celeb Secrets exclusively. “By the time I graduated college, I had around 30,000 followers, but influencer marketing wasn’t even a thing yet. It was giving OG Tumblr girl era. I knew I wanted to do something with it, but there wasn’t a clear path yet.”
Enter: a random DM from Love Island USA casting.
“At first I thought it was a scam,” she admits with a laugh. “They flew me to L.A., and before I knew it, I was quitting my corporate job and packing for Fiji.”
One summer (and one massive fanbase) later, Elizabeth walked away the winner of Love Island USA Season 1 — and she’s been building on that momentum ever since.
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If there’s one thing Elizabeth knows how to do, it’s turn opportunity into a business strategy. While plenty of reality stars ride the wave of fame and fade into the background, she knew from day one that she wanted to build something bigger.
“There are two paths after reality TV,” she explains. “You either really lean into it and create a sustainable career, or you kind of disappear. I knew I wanted to take that platform and turn it into something long-term.”
With her marketing expertise and influencer insights, Elizabeth began working with major fashion, beauty, and wellness brands — all while staying true to the content she loves: beauty, travel, wellness, and empowerment.
But that was just the beginning.
As her career grew, Elizabeth realized she could use her knowledge to help others break into the influencer world. In 2024, she launched Content Club, an online course teaching creators how to build a brand, lock in paid partnerships, master social media strategy, and stay financially literate in an industry that often doesn’t teach you the business side.
And spoiler alert: It’s working.
“I started small, really focused on making sure the course was solid, and it’s just been growing through word of mouth,” she shares. “No paid ads. Just real people getting real results. That’s what makes me so proud.”
With over 100 successful campaigns in 2024 and a growing community of creators learning from her directly, Elizabeth is ready to take Content Club to the next level — with plans for a nationwide tour in 2025.
“I always wished I had someone to guide me when I started,” she says. “Now I get to be that person for others, and that’s the best feeling.”
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In case that wasn’t enough to keep her booked and busy, Elizabeth is also officially off the market. The Love Island alum recently got engaged to her now-fiancé after what can only be described as a real-life rom-com moment.
“We kept seeing each other on dating apps, but would swipe away so we didn’t ruin our mutual friends’ plan to set us up,” Elizabeth laughs. “It was fate. Once we met in person, we were inseparable.”
The proposal? Dreamy. The ring? Gorgeous. The vibes? Immaculate.
And yes, the wedding plans are well underway — with a summer 2026 celebration in Italy or the South of France currently in the works. “We’re thinking European summer wedding,” Elizabeth spills. “We’re looking at venues and I’m working with a stylist on my bridal looks. I want to keep it classic, but also add some fun, unexpected fashion moments.”
Despite juggling her personal brand, a booming business, and now wedding planning, Elizabeth makes it clear that authenticity is the key to her success.
“I say no to a lot of brand deals,” she admits. “If it doesn’t make sense for me or my audience, it’s just not worth it. The trust you have with your followers is everything.”
And as for staying ahead of the ever-changing social media landscape? Elizabeth isn’t worried.
“When you’re really rooted in what you love to share, the platform doesn’t matter,” she says. “TikTok could disappear tomorrow, and I’d still know how to connect with my community somewhere else.”
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Okay, here’s a wild one. Elizabeth Weber, influencer, foodie, and queen of curated content… has never eaten a strawberry.
“I’ve had it blended in a smoothie, but never just bit into one,” she confesses. “Honestly, I think it needs to be a TikTok series at this point. First time trying all these foods I’ve avoided my whole life.”
We’ll be watching. And honestly? So should you. Because Elizabeth Weber isn’t just a reality TV star. She’s an entrepreneur. A mentor. A bride-to-be. And a blueprint for turning fame into a lasting, meaningful career.
To keep up with Elizabeth, make sure to follow her on Instagram at @ewebzz and visit her website at elizabethmariesocial.com.
