Summer just got a whole lot hotter, and it’s all thanks to digital powerhouse, body-positivity advocate, and certified multi-hyphenate queen, Emma Arletta. Known by millions for her viral TikTok fashion hauls, infectious self-love energy, and her iconic “Big Girls Wanna Have Fun Too” mantra, Emma is officially entering a massive new career chapter.
Today (June 25), the model is breaking the Internet by sharing very exciting news exclusively with Celeb Secrets — she’s launching her first-ever design partnership with LA-based cult-favorite brand, Goldie Swimwear!
This isn’t just any brand drop. Marking a monumental milestone, the collaboration serves as Goldie Swimwear’s official debut into extended sizing, offering their 12 best-selling silhouettes in an inclusive range from XS to 4X. Dipped entirely in the ultra-enviable, sun-kissed “Sugar Spice” colorway, the collection blends effortless West Coast style with the nostalgic, warm-sun shine of St. Pete Beach, Florida, where Goldie was born.
For Emma, who transitioned from a career as a pediatric speech therapist to a full-time creator and signed model with Natural Model Management, the collaboration is a full-circle moment for her advocacy work.
“I’ve always admired Goldie Swimwear and dreamed of seeing the brand offer extended sizing,” Emma shares.
When the initial pitch landed in her inbox, she could hardly believe her eyes. “When I got the initial email from the sisters who own the brand [Eddy and Rima Vaidila], it felt like, ‘Wait, me?!’ Once we had the initial call, and it really was happening, it took everything in me to not get online and shout it from the rooftops!”
But instead of just slapping her name on a label, Emma rolled up her sleeves and got heavily involved in the fit and design process. Having tried on countless pieces of clothing for her combined 1.5 million followers, she knew exactly where traditional fashion brands miss the mark when expanding their size charts.
“What a lot of brands get wrong when expanding sizing is they think they can just take their size XL and grade up from it the same way they do with straight sizes,” Emma explains directly. “By the time the 4X is made, it’s super wonky and not even remotely made with a curvy body in mind.”
To prevent that, Emma ensured every piece was meticulously tailored specifically to fit and celebrate fuller figures.
“It was really important to me that the fit of the swim came straight from fitting on plus-size bodies,” she reveals. “My number one priority was to make sure there was coverage in all the right places while still keeping it sexy, which we definitely accomplished!”
When you take a deeper look into the line, you can easily tell that it’s giving it-girl summer with its rich, spiced neutral palette that flatters every single skin tone. When asked to describe the vibe of the collection in just three words, Emma didn’t hesitate: “Flirty, confidence, and cool-girl.”
So, what is the ultimate fashion influencer packing first in her own beach bag this weekend?
“I definitely am a string bikini kind of girl! A big girl in a string bikini is chef’s kiss,” Emma laughs. “The Cristina top ($82) with the Ines bottom ($78), and I love to layer the Vivy short ($88) on top.”
Whether you’re lounging by a rooftop pool in LA or jetting off to a European coastal getaway, these mix-and-match pieces are engineered to move with you. As a certified mat Pilates instructor who is also currently training for the Malibu half-marathon this November, functional comfort was at the forefront of Emma’s mind.
“When it comes to what I wear when working out or being out and about, I do not put any clothes, swim, or activewear on that is not comfortable,” Emma says. “There is nothing worse than trying to enjoy the day and your clothes are rolling down or digging in. The same goes with swimwear! I want the girls to be able to move freely in their swim no matter where it takes them!”
For those taking the plunge and trying out the collection for themselves, Emma offers a stellar piece of advice for instant body confidence:
“While I feel confident in a string bikini, I know it’s not for everyone,” Emma says. “And that’s why when designing the collection along with the Goldie girls, we landed on 12 of their bestselling silhouettes—whether you want more coverage or want to show more skin, you can find what makes YOU feel your best!”
With a newly-wed lifestyle in LA, monthly plus-size Pilates classes that sell out, a half-marathon on the horizon, and ongoing philanthropic work for autism awareness, Emma is just getting started. This swimwear launch marks a definitive evolution from content creator to bonafide fashion designer, leaving fans wondering what industry she will conquer next. And while working with Goldie Swimwear is a huge opportunity for Emma, she knows that it bridges a massive gap in the fashion market. It proves that trend-forward, high-quality beachwear shouldn’t stop at a size Large.
“This collection is proof that plus-size women want the same fashion-forward, fun swimwear as everyone else; we’ve just too often been left out of the conversation,” Emma notes passionately. “It is allowing the plus-size girls to finally have cool-girl swimwear we have always wanted!”
The Goldie Swimwear x Emma Arletta collection officially launches today, Thursday, June 25 at 10:00 a.m. PST. Offering worldwide shipping, you can grab your own “Sugar Spice” pieces exclusively on goldieswimwear.com.
