Kicking off 2018 with meaning and message, French Montana uncovers the music video for “Famous” on VEVO today. It marks the latest single from his RIAA gold-certified critically acclaimed sophomore album, JUNGLE RULES.
Directed and shot by the acclaimed Director X and French Montana, the cinematic visual depicts French as he goes home to Morocco.
French partnered with Samsung to bring life to the video which explores the magic of the country and nuances of its culture as he introduces an overview of this inspiring landscape. Meanwhile, the simmering beat, slight North African twang, and unshakable chant—“I’ll always love you”—comprise the perfect soundtrack to these real moments in the artist’s life.
It also amplifies awareness of his growing philanthropic efforts across the globe. During the production of “Famous,” he met with dignitaries and politicians in order to further humanitarian change in the country. Right now, he’s diligently working on implementing a social initiative to benefit Morocco similar to his recent success in Uganda.
Just last night, French delivered a standout performance of “Famous” on the Tonight Show Starring Jimmy Fallon. He took over the stage with undeniable charisma and charm. Today, he makes his debut on MTV’s TRL, where he’ll personally premiere the music video on the show.
Watch French Montana perform “Famous” on Jimmy Fallon below:
https://www.youtube.com/watch?v=qjGU_njPnp4