If there’s one golden ticket everyone in the desert wants during Coachella weekend, it’s the coveted invite to REVOLVE Festival. And after experiencing the 9th annual edition firsthand, we can confirm the hype is very real.
On April 11, the fashion powerhouse transported guests to Thermal, California for its ninth annual festival, transforming the desert into “The Grand Revivre,” a nostalgic carnival-inspired playground where fashion, music, and influencer culture collided in the most Instagrammable way possible.
Think: the iconic swings spinning in the background, a lineup of major performers taking over the stage, brand activations you actually want to spend time at, and an A-list crowd dressed like the desert runway just opened for business. It’s the kind of event where you could turn your head at any moment and suddenly realize you’re either standing next to a chart-topping singer or an Olympic athlete. And yes — the Celeb Secrets gals were right in the middle of it all.
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From the moment we arrived, the scene already felt larger than life. Of course, the real magic of REVOLVE Festival is that it doesn’t feel like a traditional brand event, but rather like a playground for grown-up festival kids with content opportunities that you can’t not take advantage of. A mechanical bull spun nearby while brands like Patrón, PopSockets, Ettika, Schutz, ColorWow, Quay, Huda Beauty, Hennessy, and more each had chic booth designs to pull guests into the experience rather than just hand them a product.
First, we made our way to Patrón’s custom charm station in partnership with Ian Charms. We were able to design custom keychains while sipping tequila cocktails, ultimately attaching them to our favorite accessory of the day (aka the brand’s plastic drink cups linked to a lanyard).
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Nearby, PopSockets had one of the busiest booths on the grounds thanks to its spin-the-wheel game, which had influencers lining up to try their luck for exclusive merch. Naturally, we had to give it a shot ourselves — and let’s just say the competitive energy around that wheel was very real.
Then came one of the most fun moments of the afternoon: carnival games with Ettika, where guests could win some seriously cute jewelry pieces. The brand turned the booth into a mini fairground challenge, and yes, we absolutely played until we secured the brand’s iconic and best-selling Serpentina Snake Choker ($125)
Between the games, the music, and the endless photo ops, the entire event felt like a stylish carnival dropped into the middle of the desert.
Of course, REVOLVE Festival isn’t just about the fashion moments… it’s about music, obviously. This year’s lineup delivered a stacked roster of performances, with Don Toliver headlining the desert stage following the release of his new album OCTANE. The crowd packed the festival grounds as the rapper ran through fan-favorite tracks.
Other performers keeping the party alive throughout the day included: Mustard, Chase B, Baby J, Kitty Ca$h, Kehlani. And because REVOLVE loves a surprise moment, Mario popped up as a surprise guest, sending the crowd into full nostalgia mode.
Part of the magic of REVOLVE Festival is the people-watching. At any given moment you might spot a chart-topping artist grabbing a drink, a TikTok superstar filming content, or your favorite actress casually strolling past in full festival glam.
Among the celebrities spotted enjoying the festivities were Normani, Wiz Khalifa, Becky G, Emma Roberts, Teyana Taylor, Victoria Justice, Ty Dolla $ign, Tinashe, Shaun White, Rachel Zoe, Dwyane Wade, Cameron Brink, Paige Bueckers, Dixie D’Amelio, Damson Idris, Ryan Destiny, Keith Powers, Karrueche Tran, Thomas Doherty, Leah Kateb, Branden Cook, Tyriq Withers, Spencer House, Olandria, Sonia Mena, Kika Gomez, and members of global girl group KATSEYE. BLACKPINK stars Jennie and Lisa were also among the high-profile guests spotted taking in the desert spectacle.
The style moments this year were very much giving main character energy.
Victoria Justice leaned all the way into edgy festival glam, stepping out in a Jaded London faux leather lace-up corset top paired with the Lenai skirt from Lovewave and nearly knee-high Rebecca Minkoff motorcycle boots. She finished the look with statement jewelry from UNOde50, stacking a blue oval crystal ring ($215), heart-shaped Maxi ring ($145), pink oval crystal ring ($155), and a square links chain bracelet ($320) — the kind of accessories that catch the light (and every camera flash) in the desert.
Meanwhile, Teyana Taylor did what she does best: turn fashion into a moment. The multi-hyphenate star stepped out in a sheer netted dress layered over a gray leotard, styled with futuristic chrome bug-eye sunglasses and the LUV AJ Noemi Ear Cuff Set in Silver ($60), creating one of the most striking looks we spotted on the festival grounds.
Over in the jewelry department, Jennie kept things playful and personal with a Pandora curb chain necklace ($175) decked out in letter charms spelling J-E-N-N-I-E ($55 each), proving once again that customized pieces are still one of the biggest accessory trends of the moment.
The rest of the guest list came dressed for the desert, too. Emma Roberts mixed boudoir-inspired fashion with festival ease in pieces from Still Here New York and Love Stories x Rotate, finished with Longchamp sunglasses; Isabela Merced added a little edge with a Buci NYC lace top styled with The Attico mini combat boots; Becky G tapped into Y2K nostalgia in a vintage Chloé cropped tank and painted carpenter shorts, finishing the look with classic Timberland boots; and Charli D’Amelio kept things playful in a black-and-white polka dot set by Adriana Degreas, styled by Carlee Barrow.
Nine years in, REVOLVE Festival has managed to do something most influencer events can’t: it still feels exciting. Maybe it’s the constant reinvention of themes. Maybe it’s the unmatched guest list. Or maybe it’s the fact that every corner of the event feels designed for discovery — whether that’s a surprise performance, a new brand activation, or just spotting a celebrity mid–festival stroll.
Either way, after experiencing the carnival chaos of The Grand Revivre ourselves, it’s clear that REVOLVE Festival is (and always will be) the main character of Coachella Weekend One.
Click through the gallery to see the best snaps from REVOLVE Festival below…
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