If there’s one thing New York City knows how to do, it’s turn a major sporting moment into the ultimate celebrity takeover—and Tequila Don Julio 1942 completely understood the assignment for FIFA World Cup 2026™ Finals Week.
Transforming Pier 59 at Chelsea Piers into “Port of Champions,” the iconic tequila brand docked a breathtaking 200+ foot megayacht along the Hudson River for a multi-day, star-studded experience. From A-list panel discussions to late-night DJ sets and VIP dinners, the waterfront was the place to be seen.
Celeb Secrets was right in the middle of the action to give you the ultimate lowdown on who showed up, what went down, and how the stars celebrated the biggest weekend in global sports!
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Friday night was the crown jewel of the week, and Celeb Secrets was on-site to soak in every lavish moment. The dress code called for elevated yacht attire, and the crowd did not disappoint.
The night kicked off with an intimate VIP dinner aboard the 200+ foot megayacht, where guests dined on a curated culinary experience by Mary Lou’s — savoring Montauk Fluke Aguachile, Bone-In Wagyu Ribeye, and Striped Bass, all perfectly paired with signature Tequila Don Julio 1942 cocktails.
As the sun set, over 500 tastemakers poured in for the after-party presented alongside Palm Tree Crew and VISA CashApp.
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The guest list was a literal who’s-who of pop culture, fashion, and pro sports.
Best friends Winnie Harlow and Teyana Taylor were seen living their best lives at a private VIP table, dancing the night away to an incredible headline set by Cloonee (after warming up to beats by Beau Cruz) while Diplo, Candice Swanepoel, Speedy Morman, and Vinny Guadagnino kept the vibes high throughout the venue.
Fresh off their NBA championship victory, New York Knicks stars Jose Alvarado and Jordan Clarkson were spotted sipping Don Julio 1942 on the yacht deck alongside superstar athletes Shai Gilgeous-Alexander, Justin Jefferson, Bol Bol, Ike Taylor, and Alex Toussaint.
Our own Juliet Schroder even made a statement at the event by wearing Hello Molly’s “It’s Giving Icon” Embellished Halter Top ($89.95) and Matching Mini Skirt ($109.95) in Plum, which caught every bit of that golden-hour sparkle along the Hudson.
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While Friday night had our hearts, Tequila Don Julio 1942 kept Pier 59 buzzing all week long. Here’s a quick-hit look at how the rest of Finals Week went down:
Tuesday, July 14: The Grand Kickoff with Roberto Carlos
The week started with true football royalty. Brazilian FIFA World Cup champion Roberto Carlos officially inaugurated the Port of Champions megayacht by showing off his legendary skills right from the top deck before raising a glass of Don Julio 1942 to launch the festivities.
Wednesday, July 15: Fashion, GQ, and a Performance by Coco Jones
Midweek brought two mega-events. Summer House favorites Ciara Miller, Lindsay Hubbard, and Ben Waddell caught the FIFA Quarterfinals during an exclusive afternoon party on the deck during the Rocco’s Sports & Rec Daytime Soirée, while stars like Law Roach, Ty Dolla $ign, Tim Weah, Weston McKennie, Tinx, Morgan Riddle, Donovan Mitchell, Bam Adebayo, Shedeur Sanders, and Angela Simmons joined GQ Global Editorial Director Adam Baidawi for a starry waterfront bash featuring a stunning live performance by Coco Jones.
Thursday, July 16: Noble 33 & Cultural Deep Dives
On Thursday, OffBall brought together powerhouse creator Issa Rae, USMNT striker Folarin Balogun, and 2x World Cup Champ Christen Press to discuss soccer’s massive explosion in American culture. Issa and Christen notably predicted Spain would take the trophy, while Balogun backed Argentina for a 2–1 win!
Then, Romeo Beckham and Starino held down the fort at the Port of Champions x Noble 33 evening event.
Photo Credit: Sansho Scott/BFA.com
Saturday, July 18: Pre-Match Feasts & TAO Group Hospitality
On Saturday, guests geared up for Match 103 with UK staple Nando’s Chicken and tunes by DJ M.O.S. Then, the night blew the roof off Pier 59 with DJ sets from Ruckus and Spade, leading up to an explosive surprise performance by Burna Boy right before his official FIFA World Cup 2026™ Final halftime show! Celebrities spotted taking in the scene at the TAO VIP Party included Swae Lee, Braxton Berrios, Remi Bader, Kit Keenan, Ava Dash, Shareef O’Neal, and Joakim Noah.
Sunday, July 19: The Grand Final Watch Party
To wrap up an iconic week, Don Julio 1942 hosted the ultimate watch party. Featuring massive 14-foot screens right on the Manhattan waterfront, fans and celebs alike enjoyed global food spreads honoring the competing nations while raising a final glass to an unforgettable tournament.
