Joshua Bassett dropped the music video for his debut single “Common Sense” and just like the song, it’s simple yet elegant.
Directed and edited by Gus Black (Phoebe Bridgers, Gary Clark Jr., Deftones and Lennon Stella), the cinematic short captures Joshua isolated in a California field during golden hour, gracefully strumming his guitar for the girl he longs for.
“The director, Gus Black, and I wanted to make sure the ‘Common Sense’ music video mirrored the simplicity of the song,” Joshua says. “We wanted to give it a dream-like feel, showing that state of limbo you feel when falling in love. Even when you know you shouldn’t be with someone, sometimes they still show up in your dreams; just beyond your grasp.”
With keenly observed lyrics and a gentle melody that showcases Joshua’s heartfelt vocals and musicianship, “Common Sense” was released earlier this month and has already amassed two and a half million streams. It’s also the first taste of his upcoming debut album with Warner Records that’s expected to be dropping real soon.
“’Common Sense’ was one of those lightning-strike songs: the idea came to me seemingly prepackaged, while I was driving to an acting audition. I could barely keep up with it, spilling out the lyrics into my voice memo’s app. When I eventually parked the car that I was practically living out of at the mall across the street, I quickly whipped out my guitar and finished the song in 15 minutes. It felt truly magical,” he says of the song. “It is pretty simple; you know someone’s bad news, yet you can’t help but love them anyway. I think everyone, of any age, can relate to that on some level. Love is love, no matter what ‘common sense’ tells you.”
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