Karol G just stepped into her classic era as the new Global Brand Ambassador for Reebok!
The GRAMMY-winning global icon just landed a multi-year partnership with the brand, making her the center of Reebok’s storytelling, campaigns, and upcoming global activations as it ushers in a bold new chapter for Reebok Classics.
The brand’s new global campaign, “Born Classic. Worn for Life.” is a love letter to heritage silhouettes reimagined for today’s style-obsessed generation. The Colombian superstar headlines the new campaign, wearing the sneakers that are already going viral.
Reebok’s new era isn’t just about bringing back silhouettes — it’s about cultural influence. The campaign platform will spotlight rising talent across New York, London, Berlin, and beyond, reinforcing how personal style transforms a classic into something entirely your own.
“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment,” said Karol G in a statement. “Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go.”
With her influence spanning stadium tours, historic NFL halftime performances, global broadcasts, and a soon-to-be Coachella-headlining milestone, Karol G stepping into a heritage sneaker legacy feels like the ultimate power alignment.
Reebok CEO Todd Krinsky echoed the sentiment, sharing that the campaign “celebrates the enduring influence of Reebok Classics” while redefining how a new generation experiences the brand through individuality, confidence, and style.
In upcoming seasons, Karol G will co-design an exclusive collection with Reebok, expanding the Classics universe with footwear and apparel inspired by her personal style and global influence.
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Shot by acclaimed photographer Renell Medrano, the campaign blends nostalgia with modern cultural relevance — nodding to icons like Princess Diana and Jane Fonda while positioning Karol G as the new face of timeless cool.
The focus? 100% real Garment Leather, premium craftsmanship, accessible pricing (all under $100), and silhouettes that are equal parts archive-core and TikTok-ready.
Officially out on shelves in select DSW and Journeys stores as well as Reebok’s website, the SS26 Garment Leather Collection includes four core styles, and every single one deserves main-character energy.
Keep scrolling to see the new drop and don’t forget to let us know if you’re loving Karol G’s new Reebok campaign by either leaving a reaction at the bottom of the post or by sliding into our DMs on Instagram at @celebsecrets.
Workout Plus ($85, Unisex)
A true ‘80s fitness relic turned street-style staple.
The Workout Plus revives an archival gem complete with the iconic H-strap and split outsole. Originally built for studio sessions, it now reads effortlessly cool with relaxed tailoring, oversized hoodies, or vintage denim.
Why you need it: It’s that perfectly structured, slightly chunky sneaker that gives “I know my fashion history” without trying too hard.
Freestyle Lo ($75, Women’s)
The model-off-duty favorite.
Crafted with soft premium garment leather, a cozy terry lining, and cushioned EVA midsole, the Freestyle Lo is sleek, minimal, and endlessly wearable. It’s luxe without the luxury markup. And ICYMI, Elsa Hosk was just spotted in Los Angeles styling her white Freestyle Lo sneakers with a trench coat and white jeans, proving the silhouette is already city-approved.
Why you need it: It’s the wear-with-everything essential that transitions seamlessly from winter layers to spring styling. Under $100 and impossibly versatile? Say less.
Club C 85 ($85, Unisex & Women’s)
Quiet luxury, but make it tennis-core.
The Club C 85 is that effortlessly clean sneaker that pairs with literally everything. Supple leather, minimalist detailing, and just enough retro energy to feel intentional.
Why you need it: It’s the sneaker equivalent of a crisp white button-down as its timeless, polished, and never out of style.
Classic Leather ($85, Unisex & Women’s)
Texture lovers, this one’s for you.
Corduroy underlays meet suede overlays for a dimensional take on the iconic Classic Leather silhouette. It’s heritage, but elevated. Retro, but refreshed.
Why you need it: The mix of materials adds depth to even the simplest outfit… think straight-leg jeans, cropped knits, oversized blazers.
