Miami Swim Week 2025 was nothing short of a sun-soaked fever dream — and of course, Celeb Secrets was front and center for all the action. From the hottest swim and resort wear drops to celeb-studded front rows, our very own Juliet and Jozie Schroder lived their best bikini-clad lives hopping from show to show (with SPF in one hand and a matcha in the other, obviously).
From mermaid fantasy to high-glam runway rebellion, here’s your ultimate breakdown of the most unforgettable, fabulous, and Instagrammable moments that made waves this year. Whether you are looking to live in resort wear this summer or just need inspo for your upcoming vacay, these are the brands that helped make this year’s Swim Week the best one yet.
Cupshe Makes a Splash With a Star-Studded 10-Year Anniversary Show
Cupshe returned to Miami Swim Week in a major way, celebrating a decade of style with a show that blended nostalgia, femininity, and new-gen star power. The show opened with an ethereal performance by Sabrina Claudio, setting the tone for a runway dripping in dreamy prints, pastel palettes, and bold silhouettes that screamed effortless glam.
The runway wasn’t just models — it was a reality TV dream team featuring The Bachelor‘s Kelsey Anderson (making her runway debut!), Iskra Lawrence, Love Island’s JaNa Craig, Summer House’s Lexi Wood, and The Golden Bachelorette herself, Joan Vassos. They walked in two key collections:
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Cupshe x Kelsey Anderson: Summer Postcards — a romantic, print-forward line inspired by wanderlust and handwritten notes from your fave beach town.
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Miami Swim Week 2025 Collection — vintage cuts, vibrant florals, and colorways designed to stand out in the sand and the stories.
Notable attendees like Kaylor Martin, Serena Page, Kendall Washington, and Olivia Walker sipped cocktails and posed up a storm for paparazzi before heading to the afterparty to celebrate Cupshe’s global domination. Kelsey’s fiancé Joey Graziadei was also seen front row hyping up his future wife by cheering her on as she strutted down the runway before showering her with a bouquet of roses and a sweet kiss once the show wrapped.
Celeb Secrets’ Take: Kelsey’s co-branded collection felt like love letters in fabric form — this is main character swimwear, and we’re already adding every piece to our vacay wardrobe.
Leslie Amon’s “After Sun” Was a Fashion Fairytale From Dusk to Dawn
If the ocean had a nightlife, this is what it would wear. Leslie Amon’s “After Sun” transported us to that golden liminal space between sunset and sunrise — where the colors are richer, the beats are louder, and your swimwear doubles as your going-out outfit.
The collection was packed with sparkling mesh, feathered fringe, cut-outs that showed skin just right, and liquid-looking satins that glowed under the lights. Think mermaid who ditched her tail for heels and hit the club.
Emma Leger (influencer fave) made her runway debut, while VIPs like Larsa Pippen, Kiki Barth, Juliette Porter, and Olivia Flowers served glam in the front row, soaking up the vibes in matching bronzed skin and beachy waves.
Celeb Secrets’ Take: This was for the barefoot girls who dance ‘til dawn — and look damn good doing it. We’re calling it: Leslie Amon is your new vacation wardrobe BFF.
Oh Polly Turns the Paraiso Tent Into Club Tropics (and We’re Still Not Over It)
Oh Polly didn’t just host a runway show — they threw a full-on poolside rave without the pool. The brand shut down the Paraiso Tent on Friday night (May 30) when they showcased their Club Tropics collection, a sultry mix of metallics, sculpted cut-outs, and tropical prints that glistened under the lights like the ocean at golden hour.
If “That Girl” had a swimwear collection, it would be Oh Polly’s “Club Tropics.” This show had serious Miami Vice-meets-Y2K goddess vibes — and we’re still talking about it days later. Standout looks included mermaid-core metallics with strategic shimmer, cutout one-pieces that doubled as going-out tops, and tropical prints that would make the Tulum crowd gasp.
Guests like Rick Ross and Kiki Barth swayed to the music in the crowd, while models stomped the runway with enough confidence to power the entire city of Miami.
Celeb Secrets’ Take: This wasn’t swimwear. This was armor for the modern siren. You wear Oh Polly when you’re ready to slay — and never apologize.
AZULU’s “Anatomy of a Bloom” Showed Soft Power at Its Peak
AZULU’s Resort ’26 collection was a masterclass in modern femininity — and we mean that in the smart, stylish, totally Pinterest-worthy kind of way. Inspired by the emotional evolution of a bloom, this collection gave us high fashion with heart: earthy neutrals, romantic reds, delicate appliqués, and texture-rich moments that whispered luxury.
Key details in the collection included crochet with glittery threads, petal-shaped cut-outs and Tagua button detailing that added a chic artisan feel. Every look felt intentional — like a love letter to womanhood in all its phases. The runway practically floated down the catwalk.
Celeb Secrets’ Take: A fresh, romantic palette cleanser amid the swimwear chaos. AZULU is for the girls who pack poetry books in their beach bags.
Maaji’s Mermaidland + Cherry Coke Collab Was A Sweet, Sparkly Fantasy
Let’s just say it: Maaji WENT OFF. Their Resort 2026 “Mermaidland” runway was like walking into a Lisa Frank-colored dream world. Bright neons, punchy prints, reversible swimwear (yes, two looks in one), and mermaid-inspired textures took over The Temple House — but the real surprise?
The debut of Cherry Coke x Maaji: Very Cherry Summer, the first of a 3-part collab with Coca-Cola. Models strutted under a glowing cherry eclipse in nostalgic red + white retro pieces you’d expect to see in a 2000s teen rom-com… and we mean that in the best way.
Hair by Function of Beauty and jelly shoes by Melissa rounded out the fantasy.
Celeb Secrets’ Take: Maaji just made soda sexy — and we cannot wait for the Sprite and Coca-Cola drops coming next. It really won for the most unexpected — and cutest — collab of the week, and we can’t wait to get our hands on it.
GUESS Turns The Standard Into a Poolside Paradise for VIPs Only
GUESS knows how to throw a party — and their takeover of The Standard was no exception. Kicking off a two-week branded experience, the opening night brought out Larsa Pippen, Jenn Tran, and Hayley Hasselhoff, all dressed to impress on the iconic bayside dock.
The event blended a mini swimwear presentation, a customized gifting lounge and GUESS-branded everything from pillows and towels to a personalized perfume bars and a Photo Booth. With sunset views and champagne to match, the night felt like a jet-setters’ dream. And yes, the pop-up shop is open through mid-June for anyone looking to cop the look IRL.
Celeb Secrets’ Take: If you weren’t there, you missed out. But luckily, we’re already manifesting GUESS takes this show on the road next summer.
Montage Swimwear & Dippin’ Daisy’s Close Swim Week With a Designer-Powered Bash
Montage Swimwear teamed up with Dippin’ Daisy’s for a final blowout bash that gave a platform to 12 new designers — each model-turned-creative bringing their own capsule to life. With DJ Vice spinning and brand partners like Health-Ade, Augustnoa, and IV Concierge in the mix, the party had major editorial afterparty energy.
Bre Tiesi and Kylan Darnell mingled with the designer squad, each collection showcasing its own unique take on vacation chic — from flirty florals to sporty minimalism.
Celeb Secrets Take: This was the Gen-Z blueprint for brand-building: empowering, collaborative, and way more fun than your average launch event.
Miami Swim Week 2025 wasn’t just about fashion — it was about freedom, femininity, and fun. The runways were diverse. The parties were chic. And the swimwear? Anything but basic.
From dreamy collabs to bold debuts, Celeb Secrets is crowning this year’s Swim Week as the best yet. And if you need us… we’ll be rewatching Sabrina Claudio’s Cupshe performance while adding Leslie Amon dresses to our wishlist.
Until next time, South Beach!
For more coverage from Miami Swim Week, click here.
