Nadine Merabi has officially made her mark across the pond!
The English designer’s brand was able to show off her glitzy, luxury ready-to-wear pieces in-person with the opening of their first-ever United States pop-up retail location in Soho neighborhood in New York City.
On Thursday (March 7), a ton of celebrities, VIPs and influencers attended the brand’s launch event, where they were able to experience the world of Nadine Merabi in person, enjoyed music, sipped champagne and enjoyed light bites while trying on their latest collections and getting a sneak peak of new drops slated for later in the year.
Photo Credit: Courtesy of Nadine Merabi x Mike Vitelli/BFA
At the event, socialite Nicky Hilton was seen donning the Harper Black Dress ($510) and Hettie Bodysuit ($265), while reality star Chelsea Vaughn embraced the upcoming spring season with the Portia White Floral Blazer ($385). Influencers Pieper James rocked the Sadie White Dress ($765), Martha Luna brought some spice to her look with the Davina White Bra Top ($136) and Michelle Ivana put a twist on business attire with the Leonie Black Blazer ($510). Nadine was also on hand, wearing the the Maisy Red Dress ($485) with red hot pumps, and Victoria Seabrooks and Margo Sah stopped by to check out all of the new designs.
Photo Credit: Courtesy of Nadine Merabi x Mike Vitelli/BFA
For those who aren’t familiar, Nadine Merabi is changing the fashion landscape when it comes to luxury womenswear. Founded by Merabi and Blue Wilson, the brand features everything you love and more when it comes to glitz and glamour, as their statement pieces are loaded with sequins, bold colors, and the latest fashion trend, feathers.
Focusing on dresses, jumpsuits and bridal, wearing a Nadine Merabi piece will easily make you the best dressed wherever you plan on wearing it! Trust us when we say Nadine Merabi is about to be the next “it girl” brand for everything formal, as some of our favs like Jennifer Hudson, Amanda Holden, Surveen Chawla, Erin Andrews, Ellie Goulding and Alix Earle have already been seen wearing the brand on the red carpet and out and about!
Following on from two successful store openings in the United Kingdom at the end of last year, the decision to unveil the brand’s first-ever pop-up store in the United States was a strategic move, and the bustling streets of Soho emerged as the perfect location. This premiere store opening, strategically timed towards the beginning of the spring season, promises to be a celebration of style, drawing in devoted Nadine Merabi enthusiasts from all over. The store’s aesthetic is a captivating blend of monochrome simplicity, allowing the show-stopping designs to command the spotlight.
Recognising the strong demand from American consumers, where almost half of the brand’s sales originate, the Soho pop-up is a monumental leap for Nadine Merabi into the US physical retail landscape. Creative Director Nadine Merabi expressed her exhilaration, stating, “Opening our first pop-up store in the heart of New York is a dream come true for us. The vibrant energy of this city aligns perfectly with the spirit of Nadine Merabi. This physical space is not just about showcasing our creations; it’s a celebration of the craftsmanship and dedication behind each piece. We can’t wait to share this experience with our customers, offering them a unique opportunity to connect with the brand in a more personal and tangible way.”
Check out images from Nadine Merabi’s Soho pop-up launch party in the gallery below and don’t forget to shop the brand here, and at 112 Wooster Street, New York, NY 10012.
Image Credit: Courtesy of Nadine Merabi x Mike Vitelli/BFA
