The power of Social Media is undeniable in today’s world, and the number of platforms launched in the last couple of years show just how essential it has become!
Whether it be celebrities looking to reach out to their audience, or the boy / girl next door sharing a passion and building a community around it, there is a niche for absolutely anything or anyone to relate to.
Most of us would think Digital Media is all about numbers and followers, when in fact, there are many more variables that come into play. Based on this year’s nominees, we might all be surprised by the People’s Choice Digital Categories!
Celeb Secrets Predicts the Winners for People’s Choice Awards 2017 – Music Categories
The categories we will be looking at are the following: favorite social media celebrity, favorite social media star, favorite youtube star, favorite comedic collaboration.
Celeb Secrets Predicts the Winners for People’s Choice Awards 2017 – TV Categories
Hosted by Joel McHale, the 2017 People’s Choice Awards will air this Wednesday, January 18 @ 9PM ET/PT on CBS. View all the nominees for the PCAs here.
FAVORITE SOCIAL MEDIA CELEBRITY:Â Britney Spears, Kim Kardashian, Lady Gaga, Shakira, Stephen Amell
WHO WE THINK WILL WIN: She may have been out of the spotlight for a while due to her recent Parisian robbery, however Celeb Secrets believes Kim Kardashian still has it! The time might come when Kim isn’t the center of all social media attention, but not just yet, in our opinion!
FAVORITE SOCIAL MEDIA STAR:Â Baby Ariel, Cameron Dallas, Jacob Sartorius, Lily Koshy, Nash Grier
WHO WE THINK WILL WIN: Just when you think you may have found your Social Media idol, a new one pops up. It is an ever-changing and ever-growing ‘industry’ if we may call it that way. The choice is tough, however, a new and very different creator on the rise seems to be one of the fastest growing. Baby Ariel gained tremendous success on new app Musical.Ly. Since it is a fairly recent platform, we believe there is room for growth, especially since her following has now transferred to all other digital outlets. Whilst most digital stars ventured in projects outside of social media, Ariel seems to maintain her focus on what she does best!
FAVORITE YOUTUBE STAR: Lilly Singh, Miranda Sings, PewDiePie, Shane Dawson, Tyler Oakley
WHO WE THINK WILL WIN: There’s no doubt in our mind PewDiePie has got this one in the bag! Having maintained the position of most subscribed creator since 2013 with his commentaries and vlogs, his YouTube counts a total of 52 million subscribers and is also the most viewed channel of all time. We expect the ‘Bro Army’ to make him win this category for sure!
FAVORITE COMEDIC COLLABORATION: Conan O’Brien’s Ride Along with Ice Cube and Kevin Hart - Ellen DeGeneres and Britney Spears’ Mall Mischief - James Corden’s Carpool Karaoke with Adele - Lip Sync Battle with Channing Tatum and Jenna Dewan Tatum - Saturday Night Live with Alec Baldwin and Kate McKinnon
WHO WE THINK WILL WIN: This category could go either way! Very tough one, however, who can deny that  Channing and Jenna Tatum’s Lip Sync Battle was unanimous! We all know one person who’s dreamed of either Channing or Jenna Tatum, and that comes as no surprise. They make such beautiful pair, and that video proved not only, their talent for dance and impressions, but also that they make the cutest and funniest celebrity couple in Hollywood!