NEOM Wellbeing is bringing their immersive wellbeing experience across the pond.
The brand, which is the U.K.’s leading destination for premium yet accessible wellbeing products, has officially made their mark in North America by opening their first U.S. storefront in the West Village neighborhood of Manhattan in New York City.
The celebrate to commemorative moment, NEOM Wellbeing hosted a launch party on Wednesday (September 4) for celebrities, industry playmakers, members of the media and other VIPs for the ultimate stress-free evening.
Guests including the Celeb Secrets gals stepped foot inside the 481 square-foot property — aka the “Wellbeing Hub” — to enjoy cocktails, hand massages and Van Leewuen while mingling, testing wellness products and listening to sax music. We were able to “escape the city” for a few moments by checking out a portfolio filled with products that are powered by 100% natural fragrances across four wellbeing pillars — “Better Sleep,” “Less Stress,” “More Energy” and “Mood Boost.” It was the perfect way to prep for what was ahead with New York Fashion Week, which formally kicked off all over the city earlier this week.
Shoppers can stop by The Hub, located at 395 Bleecker Street, New York, NY 10014 for omplimentary hand and arm massages, in-store demonstrations, and samples of the brand’s wellbeing hero products and new launches. Customers can step inside to discover the unique ‘NEOM Wellbeing Scent Discovery’ experience and uncover which wellbeing pillar is most aligned to their own wellness needs. Supported by NEOM’s in-store ‘NEOMologists’, customers can personalize their wellbeing toolkit, with a curated product selection across home fragrance, bath and body, and from the brand’s iconic, award-winning family of electric diffusers.
You can also shop the brand’s best-sellers, new arrivals and more on their website here.
