Paris Hilton is turning up the heat—literally! Just in time for Super Bowl LIX, the pop culture queen herself has teamed up with Frank’s RedHot to bring some serious spice (and sparkle) to your game day snacks. Because if there’s anyone who knows how to make things sliving, it’s Paris.
Forget boring chips and dip — Paris is here to make sure your game day spread is “full-flavored and totally slay.” With this iconic collab, she’s bringing her glam touch to classic game day eats like Buffalo Chicken Dip and Buffalo Chicken Wings, proving that a little hot sauce can turn any dish into a showstopper.
Tabata Gomez, Chief Marketing Officer at McCormick & Company, Inc., is just as excited about the partnership, saying, “Paris Hilton is a consummate entertainer who knows a thing or two about what’s hot and what’s not. I think fans are going to love seeing Frank’s with Paris’ flair and tongue-in-cheek personality — an invitation to all to go bold and dial up their game day flavors. Hit us with your most out-there food pairings.”
But the real MVP of this collab? A red-hot sweepstakes that’s giving fans a chance to win BIG. From Feb. 3 through Feb. 9, Paris and Frank’s RedHot are challenging spice lovers everywhere to show off how they heat up their game day eats. And the prizes? Absolutely chef’s kiss.
In honor of the 59th Big Game, 59 lucky winners will score a $1,000 cash prize (aka a lifetime supply of Frank’s, if you budget it right). But wait—it gets even hotter. Five extra winners will take home the cash plus an ultra-exclusive, crystal-bedazzled bottle of Frank’s RedHot, designed in collaboration with Hilton herself. Because why shouldn’t your hot sauce be just as glam as your game day outfit?
Entering is easy — just share a video or photo of your Frank’s-covered game day snacks on Instagram, tag @FranksRedHot, and include #FranksSweepstakes in your caption. You can also enter online for a chance to win.
While Paris is all about making game day eats haute cuisine, she’s also got her eye on the action. She’s made it clear who she’s rooting for — she’s rocking a bedazzled Kansas City Chiefs‘ jersey, custom-designed with Swarovski crystals, of course.
And don’t forget—Paris is no stranger to the kitchen. After the success of her Netflix show Cooking With Paris, where she brought her signature glam and over-the-top personality to the culinary world, this partnership is the perfect recipe for fun. “Whether you’re rooting for a team, the commercials, or the halftime show—I’m here to make sure all football foods are full-flavored and totally slay,” Hilton says. “That’s why I’m collaborating with Frank’s RedHot to shake up game day spreads with unmatched flavor. The real MVP is the host… now that’s RedHot.”
So whether you’re in it for the game, the commercials, or just the snacks, Paris Hilton and Frank’s RedHot have your game day covered. Grab your sauce, glam up your wings, and make this year’s watch party one for the books.
Want in on the action? Head to FranksRedHot.com for full sweepstakes details and spicy recipe inspo. And remember, as Paris says… That’s RedHot.
