Parker McCollum Shares His Proudest Moment from Making New Record “Never Enough” (Exclusive)

Just one day prior to his highly-anticipated performance at iHeartCountry Festival in Austin, Texas, Parker McCollum released his brand new album, Never Enough, on all music streaming platforms.

Never Enough is said to “bristle with honesty and attitude, shot through with equal parts rock guitar and country songwriting,” and all 15 songs are said to “underscore authenticity, vulnerability and a little bit of defiance.” With just one listen, it is clear that these themes REALLY shine through!

The album features McCollum’s smash hit “Handle On You,” which served as the number one song on country radio this week, as well as a few other beloved singles like “Stoned,” “Speed,” “Tails I Lose” and “I Ain’t Going Nowhere.”

Just moments before his big performance at Austin’s beloved Moody Center, Celeb Secrets host Juliet Schroder chatted with the Gold Chain Cowboy himself, where he spilled TONS of behind-the-scenes secrets surrounding his brand new album, his upcoming shows and more.

Courtesy of MCA Nashville

When talking about writing the songs for Never Enough, McCollum revealed, “since I was probably 15-16 years old, I still feel the same exact way when I pick up a guitar and try to write a song, and I try to really hold on to that feeling as much as I can when I’m writing a record and still kind of have that boyish innocence to songwriting.”

“You grow up and the world’s not really what you thought it was, so you lose some of that a little bit,” he continued. “You realize that Santa Claus isn’t real at some point, and it’s kind of the same concept with songwriting, you know, so I try to channel that as much as I can, and I felt like I did a little bit on this record.”

This “boyish innocence” is crystal clear throughout Never Enough, allowing the album itself to capture Parker Mccollum through and through!

In regards to his authenticity, he shared, “signing a major record deal and, you know, kind of being in the machine in Nashville is very tempting to change and do what’s hot at the time and kind of be current, and I’m just proud of myself for, you know, kind of staying me and sticking to my roots.”

“I’m not trying to be a flash in the pan. I’d like to be a part of country music for a long time, and I think you really gotta brand yourself as something unique to do that,” he continued passionately.

To come with his truly authentic project, McCollum dropped a music video for one of the album’s beloved tracks, “Burn It Down” 🔥

Directed by Dustin Haney, the music video is meant to “evoke the feelings of erasing a past relationship from your life and starting over,” showcasing elements of fire throughout the vast landscapes of New Mexico.

The Texas native shared a little bit about what his experience was like filming the music video, ultimately revealing, “We shot it all in one day — We were on tour out there. We played in Arizona the night before, rode the bus there, and then I was playing golf in Georgia on Monday morning at like 9:00 AM.”

“We filmed for like 15 hours on Sunday in the desert running around in cowboy boots, and the sand’s a lot harder than you would think that it is. There’s got to be a bloopers reel from that day of me tripping in the sand about 30 times,” he continued with a grin.

AUSTIN, TEXAS – MAY 13: Parker McCollum attends the 2023 iHeartCountry Festival presented by Capital One at Moody Center on May 13, 2023 in Austin, Texas. (Photo by Dave Pedley/Getty Images for iHeartRadio)

While “Burn It Down” is definitely a soon-to-be hit, all 15 tracks on Never Enough are absolutely spectacular, and fans can’t wait to hear them live.

While McCollum will be kicking off his own tour in Toledo, Ohio on Thursday (May 18th), he will also be “doing a bunch of shows with Morgan [Wallen] the next couple months,” serving as a supporting act on his One Night At A Time world tour throughout the summer.

With tons and tons of upcoming performances on the calendar, the 30-year-old will also be putting on an extra special show this Saturday (May 20th) at Pier 17 in New York City.

ERNEST is gonna come play the show with us, and I think it’s almost sold out, and it went on sale this morning,” McCollum gushed on the red carpet at iHeartCountry Festival.

We are beyond proud of the country superstar, and we can’t wait to see which hot new tracks he will decide to play on tour. Until then, we will be streaming Never Enough nonstop and studying up on ALL of McCollum’s brand new tunes just in case….

Until we can catch a live show, be sure to check out our full interview with the Gold Chain Cowboy from iHeartCountry Festival below.

If you like what you see, be sure to leave a reaction at the bottom of the post and/or send us a tweet at @celebsecrets.

Afterwards, head over to social media and connect with McCollum to stay tuned on everything he has on the way — Instagram @parkermccollum, Twitter @parkermccollum and TikTok @parkermccollum.


With reporting credit by Juliet Schroder. For more coverage from the 2023 iHeartCountry Festival, click HERE

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  • Melanie Rooten

    Originally from Southern California and currently residing in Music City, Melanie graduated from the University of Oklahoma with a BA in Journalism before beginning her career as a music and entertainment journalist. Beginning to work for Celeb Secrets and Celeb Secrets Country as an intern in May of 2022, she has also contributed to Holler, Music Mayhem, Country Now, Country Chord, We Got This Covered and Decider throughout her career thus far. When she is not working, Melanie enjoys going to concerts and music festivals, binging her favorite television shows, spending time with her friends and family and cheering on the Oklahoma Sooners (of course).

Originally from Southern California and currently residing in Music City, Melanie graduated from the University of Oklahoma with a BA in Journalism before beginning her career as a music and entertainment journalist. Beginning to work for Celeb Secrets…

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