With peak summer nights officially here, we find ourselves spending time outside either by the water or by the fire hanging with our besties wearing our comfiest hoodies, shorts and sweats paired with our favorite shoe of choice.
If you’re looking to up your loungewear game this season, look no further than 1987label. Focusing on oversized and cropped fits, the brand, founded by Jen DeAngelis, boasts chic yet cozy styles that cater directly to the community while implementing a strategy popular with top streetwear and luxury labels.
Launched in the height of COVID as Jen returned to Boston, 1987label started making waves in the world of loungewear thanks to a community-first approach out of a grassroots campaign that went viral on TikTok. Social media it girl and musician Nessa Barrett was even seen wearing the brand’s iconic Angel hoodie, and from there the rest was history.
@1987label
In addition to its progressive approach, 1987label continues to break boundaries thanks to their limited edition pieces, meaning that once an item sells out, it’s gone for good. Well, at least in that original iteration — depending on bestsellers and community demand, 1987 re-releases certain styles in new colors in equally limited quantities, so you’ll stand out (in a good way) wherever you wear your 1987label threads.
As 1987 has evolved, Jen continues to emphasize the importance of the brand’s community and has set her sights on expanding to other US cities that deserve more love in the streetwear space. Also as a personal believer in the power of manifestation, the brand additionally has designs inspired by angel numbers (the very thing that inspired Jen to take the leap into the fashion industry) and the zodiac.
View this post on Instagram
Inspired by her hometown of Boston, Massachusetts, 1987 is the brand to add to your cozy “east coast summer” fits this season. Lucky for you, 1987 drops new pieces in sizes S to 2XL every Friday at 10AM ET, so you’ll have a lot to work with when embracing the aesthetic that’s been dominating our FYPs. But don’t sleep on these releases, as they quite literally sell out in minutes.
Keep scrolling to see every 1987label drop for the month of July and let us know if you wind up snagging any by tagging us in your #OOTDs on Instagram and TikTok at @celebsecrets.
FRIDAY, JULY 5, 2024
Lounge Crop Crew ($40) & Sweatpants ($60) in Green Lime
Vintage Hoodie in Yacht Club – $98
FRIDAY, JULY 12, 2024
Back Bay Flare ($84) & Back Bay Hoodie ($84) in Hot Pink
Vintage Hoodie ($98) in Hot Pink
FRIDAY, JULY 19, 2024
West End Waffle Crop ($82), Flare ($88) and Zip ($94) in Rose
FRIDAY, JULY 26, 2024
Equestrian Crew in Yacht Club
Cold Shoulder Crew in Oat Milk Latte
