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Tillys Just Broke the Internet with Their TikTok Shop Launch – And the Party with Austin North, Charli Burnett & Brynn Rumfallo Was Next-Level!

If you’re not shopping on TikTok yet, what are you even doing? Tillys, the ultimate go-to for casual apparel, footwear, and accessories, just made it easier than ever to score their hottest styles by launching their very own TikTok Shop. And to mark the big moment, they threw an unforgettable bash in Hollywood last Wednesday (March 26) — and yes, the Celeb Secrets team was there for all the action!

LOS ANGELES, CALIFORNIA – MARCH 26: Austin North attends Tillys Now On TikTok Shop event on March 26, 2025 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Tillys)

Bringing major style and star power, Outer Banks actor Austin North was on hand to hype up the launch and keep the vibes high all night long. He wasn’t the only familiar face in the crowd — Vanderpump Rules star Charli Burnett, America’s Got Talent alum Brynn Rumfallo, Olympian Nick Itkin, and influencers Renee Ash and Michelle Kennelly also made stylish appearances. Dressed in the season’s must-have looks from Tillys, the guests effortlessly embodied the brand’s signature California-cool aesthetic.

LOS ANGELES, CALIFORNIA – MARCH 26: (L-R) Chloe Tess Miller, Jessica Cagatay, Autumn Raphael, and Lauren Lutostanski pose as Austin North attends Tillys Now On TikTok Shop event on March 26, 2025 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Tillys)

The event, held at the trendy Casita in Hollywood, was a full-on fashion-meets-fun experience, giving major TikTok-worthy moments from start to finish. Upon arrival, guests were greeted with aesthetic decor straight out of your FYP — think dreamy lighting, sleek branding, and selfie-ready spots perfect for snapping that viral #OOTD moment. And let’s talk about the fashion — oversized denim, sporty-chic ‘fits, and streetwear essentials were everywhere, proving that Tillys truly understands the assignment when it comes to Gen Z style.

LOS ANGELES, CALIFORNIA – MARCH 26: Guests are seen as Austin North attends Tillys Now On TikTok Shop event on March 26, 2025 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Tillys)

From sipping on specialty cocktails (because what’s a launch party without an Insta-worthy drink in hand?) to munching on the most drool-worthy light bites, the night was filled with can’t-miss experiences. One of the standout moments? The sweatshirt embroidery station, where guests got to customize their very own Tillys pieces — because who doesn’t love a little personalized drip? We even spotted a few influencers unboxing their new Tillys hauls on TikTok in real-time, giving their followers major FOMO.

 

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Tillys has long been a staple for Gen Z and Gen Alpha fashion lovers, and hopping on TikTok Shop is the ultimate power move. Now, scoring the latest denim, sportswear, chic handbags, and best-selling sneakers is just a scroll away — literally. With trend-driven styles curated for the algorithm, Tillys is making sure your Spring wardrobe stays ahead of the curve.

So, what are you waiting for? Shop Tillys on TikTok Shop now and get ready to serve some serious looks. And if you need a little inspo, just take a peek at the A-listers who rocked Tillys’ best at the launch party in the photo gallery below. Trust us — you don’t want to miss out on this fashion-meets-social-media moment!

You can also shop new arrivals on Tillys’ website here.

Author

  • Juliet Schroder

    Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, watching sports and exploring the latest fashion trends. Juliet holds a B.S. in marketing from St. John's University.

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Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, watching sports and…

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