Super Bowl Sunday means something different to everyone, and that’s exactly why your outfit should too.
Maybe you’re a lifelong football girl who knows every stat. Maybe you’re there for the commercials, the Bad Bunny‘s highly-anticipated halftime show, and the queso dip. Maybe you’re loyal to your hometown team, or maybe you just love a good excuse to build a look around sneakers and statement outerwear. For Super Bowl LX in the Bay Area this Sunday (February 8), there’s room for every vibe: sporty, girly, luxe, low-key, vintage-coded, and full glam.
This year, we’re treating game day like a fashion moment. Think elevated athleisure, statement layers, nostalgic graphics, and accessories that make it clear you understood the assignment. From officially licensed NFL collabs to fashion-girl flexes, here’s exactly what to wear to Super Bowl LX — whether you’re in the stadium or on the couch.
Abercrombie
Super Bowl Graphic Tee
$55
If effortless is your aesthetic, this one’s your MVP. Abercrombie’s Super Bowl Graphic Tee is cut in their famously soft softAF fabric with a relaxed silhouette that feels perfectly broken-in from the first wear. The subtle chest detail paired with a bold back graphic gives you that “oh this? just threw it on” energy — but make it intentional.
Style it with straight-leg jeans, a leather jacket, and vintage sneakers for a look that works from kickoff to after-party.
Junk Food
Backfield Flea Market Crew Fleece
$64
Vintage energy is undefeated. Whether you’re repping the Patriots or channeling Seahawks throwback vibes, Junk Food’s officially licensed fleece brings that lucky thrifted-find look — minus the digging.
Ultra-soft and perfectly slouchy, it’s made for cold stadium nights or couch-side watch parties. Pair it with bike shorts and tall socks for a sporty-chic feel, or size up and wear it half-tucked into relaxed denim.
Lele Sadoughi
New England Patriots Navy Charlotte Headband
$85
Who says game day can’t have a glam moment? This navy velvet headband from Lele Sadoughi’s officially licensed NFL collection features a hand-painted enamel Patriots logo charm and signature comfort-fit band. It’s feminine, polished, and unexpectedly chic — especially when styled with loose waves, gold hoops, and a structured coat. It’s proof that you can scream at the TV and still look like you stepped out of a Fashion Week street-style gallery.
Tillys
PEANUTS Game Day Football Unisex Tee
$24.99
Not picking sides? Not mad about it. The Peanuts Game Day Tee from Tillys keeps things lighthearted and effortlessly cute. It’s perfect for the girlies who are there for Bad Bunny, the group chat, and the snack table. Pair with relaxed denim, colorful Sambas, and glossy lips and you have yourself a ~lewk.~
1987
CHAMPIONS QUARTER ZIP IN “NAVY”
$120
Boston girls, this one’s for you. The “Home of Champions” quarter zip nods to the city’s 40-title legacy with subtle shell stitching and a clean East Coast finish.
It’s understated but powerful. Throw it over leggings and sleek trainers for a polished athleisure look, or style it preppy with a pleated mini and knee-high boots.
Stoney Clover Lane
Clear Curved Crossbody Bag ($138) & Super Bowl Bag Charm Cluster ($68)
Clear bag policies don’t have to ruin the outfit. Stoney Clover Lane’s pre-patched curved crossbody is playful, polished, and fully game-day ready. The removable strap lets you adjust the vibe, while the Super Bowl-themed charm cluster adds personality and color. Yes, it’s practical — but also adorable enough to carry long after the confetti falls.
WEAR by Erin Andrews
Super Bowl LX WEAR by Erin Andrews Women’s Raglan Tank Top – Gray
$39.99
For the girls who actually want to move (tailgating counts), this raglan tank is equal parts breathable and flattering. Made from a soft polyester-cotton blend with a tagless collar and sleeveless cut, it’s designed for comfort without sacrificing style.
Layer it under an oversized zip hoodie or leather jacket for dimension — or wear it solo with wide-leg cargos and platform sneakers for a sporty-cool look.
Starter x Avirex
AVIREX X STARTER SUPER BOWL LX LEATHER JACKET
$1698
For the girls who treat football like fashion history, this one’s a collector’s dream. Crafted in antique European lamb leather, this co-branded Avirex x Starter capsule jacket features commemorative Super Bowl LX artwork, diamond quilt lining, ribbed trims, and bold patchwork detailing. It’s heritage, craftsmanship, and culture in one piece. Throw it over literally anything — a tank, a hoodie, even a mini dress — and let it do all the talking.
Off Season
Unisex Black Super Bowl LX Graphic T-Shirt
$135
For the fashion girls who treat sports merch like streetwear, Off Season delivers a luxury-level upgrade. This oversized, drop-shoulder tee is crafted in heavyweight cotton with striking Bay Area–inspired graphics and embroidered detailing for added dimension.
It’s the kind of elevated fandom piece you’d see styled with tailored trousers and chunky boots — or layered under an oversized blazer for that “model off-duty at the game” aesthetic.
Fanatics
Super Bowl LX Nike Vapor F.U.S.E. Limited Jersey – White
$199.99
If you’re committing, commit. This limited-edition Nike Vapor F.U.S.E. jersey celebrates the 60th Super Bowl with Bay Area-inspired graphics referencing the Golden Gate Bridge, skyline, and redwoods.
Engineered with breathable double-pique fabric and Nike’s Dri-FIT tech, it’s performance-ready but fashion-forward thanks to its sublimated gradient nameplate and numbers. Wear it oversized with biker shorts and statement boots for an influencer-approved silhouette.
