Selena Gomez’s First Campaign with Coach Is Finally Here

Gomez symbolizes the freedom and endless possibility of the open road in the brand’s Fall 2017 campaign.

Courtesy of Coach

After announcing her collaboration with Coach last year, Selena Gomez and Coach have finally revealed photos from their first campaign together!

In the Fall 2017 campaign, the 24-year-old pop star captures the all-American optimism of Coach in a series of images set in New York City. Portrayed as the Coach girl about to embark on a road trip, Gomez lounges in the blush-toned-leather interior of a 1976 Plymouth Fury—the vintage car, a recurring reference in Coach campaigns, symbolizes the freedom and endless possibility of the open road.

Courtesy of Coach

To bring this vision to life, Coach worked with the ultimate team of fashion collaborators with images by Steven Meisel, styling by Karl Templer, creative direction by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau.

“From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort,” comments renowned photographer Steven Meisel. “It’s been a pleasure working with Stuart and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level.”

“I couldn’t be more proud to be the face of Coach,” says Gomez. “I’ve also loved working with Stuart, I admire his vision and his designs.”

Courtesy of Coach

Coinciding with the launch of the fall collection, Coach will reveal three short films dedicated to the key bags of the season: the Rogue, the Coach Swagger and the Edie. Created by Baron & Baron, each video stars Gomez getting ready in a New York City apartment for a night on the town.

If Selena’s Met Gala look is a taste of what’s to come from this fall collection, we can’t WAIT to see what the brand has in store for us.

Written by Juliet Schroder

Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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