Happy National Fragrance Day! Today (March 21), we’re celebrating the scents that make us feel confident, sexy, and totally unforgettable.
Perfume is more than just a beauty essential—it’s an extension of who we are, a way to leave a lasting impression, and the ultimate finishing touch to any look. Whether you’re drawn to sweet gourmands, sultry musks, or fresh florals, finding your signature scent is like discovering a new layer of self-expression.
This year, we’re spotlighting five fragrances that are making waves in the beauty world. From brand-new launches that are already iconic to cult-worthy classics that continue to steal hearts, these scents are guaranteed to turn heads and elevate your fragrance game. Get ready to spritz, sniff, and obsess over our top picks from Juliette Has A Gun, 27 87, Narcisco Rodriguez, NEOM Wellbeing and XOa.
Juliette Has A Gun
Miami Shake 100mL
$150
Welcome to the ultimate fragrance party — Miami Shake is here! Launched last Thursday (March 13), this latest gourmand masterpiece from Juliette Has A Gun is everything we love about summer in a bottle. Think wild strawberries, whipped cream, and vanilla wrapped up in an Art Deco-inspired design that screams South Beach glamour.
Founder & Creative Director Romano Ricci describes it as a “wild strawberry, whipped cream fantasy” with a musky, long-lasting trail. Whether you’re sipping cocktails on Ocean Drive or just manifesting summer vibes, this scent is your new best friend for main character energy.
27 87
Elixir de Bombe
$230
If confidence had a scent, it would smell exactly like 27 87’s Elixir de Bombe. This fragrance is all about bold, fearless energy with an ultra-sensual twist. Spicy red pepper, zesty tangerine, and warm ginger give it a fiery opening, while ylang-ylang, rock rose, and raspberry soften things up in the middle. The real magic happens in the dry-down—caramel, leather, and amber come together for a rich, addictive scent that lingers like a perfect memory.
Wear this on nights when you want to be unforgettable (or when you just want to treat yourself to something extraspecial).
Narcisco Rodriguez
for her eau de parfum intense – 3.3oz (100mL)
$160
Narciso Rodriguez Parfums just dropped its latest masterpiece! The for her eau de parfum intense is the newest addition to the iconic for her line — designed to be even more sensual, modern, and utterly addictive. Developed using AI (yes, the future of fragrance is here!), this scent redefines the art of perfumery, creating a more intense and contemporary take on the classic for her.
With dreamy notes of peach, bergamot, solar white flowers, and a rich vanilla and vetiver base, this scent is warm, feminine, and powerfully alluring. Wear it solo for a signature statement or layer it over for her PURE MUSC for an even more hypnotic effect. Either way, you’re about to become everyone’s favorite mystery.
NEOM Wellbeing
Perfect Night’s Sleep Mist 30mL
$23
Because smelling amazing doesn’t stop when the day ends! NEOM Wellbeing’s Perfect Night’s Sleep Mist is the dreamy, natural fragrance your nighttime routine has been missing. This mist blends English lavender, chamomile, patchouli, and 11 other perfectly chosen essential oils to create the ultimate relaxing scent experience. One spritz on your pillow, and you’re instantly transported to a place of deep, blissful sleep.
Consider this your secret weapon for waking up refreshed, glowing, and ready to take on the world.
XOa
Eau De Parfum
$95
Meet XOa, the fragrance designed to turn heads and invite endless compliments. Created by Blended Strategy Group Founder & CEO Allison Statter, this scent is the definition of effortlessly chic. Launched just last month, XOa opens with lush apricot, juicy mango, and bright mandarin, leading into a heart of vanilla blossom and solar florals. As it dries down, caramel, warm tonka, and vanilla bean create a cozy, intoxicating warmth that lingers beautifully on the skin.
Whether you’re heading to a power meeting, brunch with your besties, or date night, XOa is the kind of scent that makes people lean in and say, “You smell amazing.”
