If your FYP has been non-stop haul videos, GRWMs, and endless cart checkouts, you already know that TikTok Shop has completely taken over our algorithm. But today, the clock-app elite are officially joining forces for a launch that is about to change your daily sip forever.
FINNSUL, the fast-growing functional wellness brand created by tarte cosmetics founder Maureen Kelly (who also happens to be TikTok Shop’s Seller of the Year!), is dropping its newest power-packed flavor: Watermelon Squeeze.
And because Maureen is always listening to the creators and community that fuel her brands, she didn’t build this launch in a vacuum. She teamed up with none other than Alle Brean (@influencedqueens) — TikTok Shop’s #1 affiliate by GMV.
@influencedqueens GUYS ITS HERE TOMORROW!!! @FINNSUL watermelon caffeinated electrolytes and look how cute the limited edition version is!!! Can’t wait for everyone to try the new 150mg caffeine version!
This isn’t just your standard sponsored post or a random face attached to a logo. The FINNSUL x Alle Brean partnership was literally a year in the making. After Alle first tasted FINNSUL during a #trippinwithtarte trip earlier this year, she was hooked — even sharing it with her entire bridal party on her bachelorette trip!
Now, with Alle getting married in just two weeks and juggling life as a mom, entrepreneur, and creator mentor, the timing couldn’t be more iconic. It’s a true meeting of minds between two female powerhouses who actually use, love, and build for their TikTok Shop community.
If you were wondering what’s inside this packet, keep reading. We know y’all were obsessed with the brand’s viral Rocket Pop drop with Tana Mongeau, so consider Watermelon Squeeze your next everyday essential. Formulated to take you from morning Zoom calls to evening workouts without the terrifying jitters, this drink mix is basically a beauty routine and clean energy boost rolled into one.
To beat that mid-day brain fog, the blend is powered by Cognizin® and L-Theanine for sharp, razor-focused concentration, alongside 150mg of natural caffeine for clean, crash-free energy. On top of keeping you sharp, it’s designed to fuel your body from the inside out with five essential electrolytes plus magnesium for ultimate hydration. You can even drink your daily beauty routine thanks to a dose of Biotin and essential B vitamins for your hair, skin, and nails — all with 0 grams of sugar and just 10 calories per serving.
Beyond giving you the ultimate focus boost, this launch comes with a huge heart. Giving back to mental health initiatives has been a pillar for FINNSUL since day one, with a portion of net proceeds from every single sale supporting the cause.
For this launch, Maureen and Alle are letting YOU call the shots. FINNSUL is crowdsourcing their next donation recipient directly from their followers: head over to their social platforms, comment the mental health charity you want to see supported, tag them, and help direct where the funds go out of 6 incredible organizations!
If you’re ready to upgrade your daily drink routine, you can purchase the FINNSUL x Alle Brean Watermelon Squeeze ($39.99 for 20 stick packs) on TikTok Shop and Finnsul.com — grab yours before the algorithm buys it out!
