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ColourPop Unveils New “Lost in Love” Collection Just In Time for Valentine’s Day

Whether you’re single as a pringle or madly in love, ColourPop is about to induct you into your lover era this Valentine’s Day thanks to its latest limited-edition collection of products in new, flirty hues.

The California-based affordable makeup brand that’s known for their viral products and iconic V-Day drops each year revealed their newest line of beauty items on social media earlier this week, and to no surprise, it pays tribute to the ultimate day of love.

The new “Lost In Love” collection is full of 22 new shades of pinks, reds and corals for lips, cheeks, eyes and body. It also previews the brand’s first-ever cream lip and cheek balm in the fan-fave heart compacts that took over the Internet. If you thought this new line couldn’t get any better — think again — as it includes a brand new heart-shaped beauty sponge that shifts from red to pink when wet. It totally sets the mood for your ultimate date night or Galentine’s GNO look. 

Keep scrolling to see all of the products from the “Lost In Love” collection and let us know if you’re loving the new items by leaving a reaction at the bottom of the post. Don’t forget to let us see your beauty looks after you purchase your favs by tagging us in your IG pics at @celebsecrets.

Courtesy of ColourPop

The Lost In Love Eyeshadow Palette

$18

Get lost in love with 12 pinks, corals and reds in matte, metallic and pearlescent glitter finishes. The amount of flirty looks you can make with this palette all year round are endless.

ColourPop

Lip and Cheek Balm

$12

ColourPop is introducing a brand-new item to the fam, and its multi-use cream lip and cheek balm for a tint of buildable color. It’s available 3 must-have pinks both individually and in the Xoxo 4ever Set for $32 here

Courtesy of ColourPop

Jelly Much 

$10

Make ‘em jelly with the brand’s iconic metallic gel eyeshadows in three new pink and coral shades for vibrant color in one swipe! Snag all three shades with the Shoutout to Cupid Jelly Much Shadow Set for $22 here

Courtesy of ColourPop

Ultra Glossy Lip 

$9

Swipe on Hyaluronic Acid for a pump, glossy pout in hot pink, peachy nude and berry red with a pearly finish. Can’t choose which one you want? Buy the Valentine’s Kiss bundle for $24 here

Courtesy of ColourPop

Glittery Obsessed

$9

Prepare to be obsessed with the brand’s high voltage body glitter gel in the cutest baby pink shade with blue and purple sparkles.

Courtesy of ColourPop

Heart Blending Sponge

$8

Effortlessly blend your makeup with the brand’s first-ever heart blending sponge that shifts from red to pink when wet!

Author

  • Juliet Schroder

    Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, watching sports and exploring the latest fashion trends. Juliet holds a B.S. in marketing from St. John's University.

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Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, watching sports and…

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