If there’s one thing Madison Chavez is making room for on her holiday to-do list this year, it’s a little extra sparkle, plenty of family time and some seriously cute outfits.
The creator and her family are officially teaming up with SHEIN for “A Family Haul-iday,” a brand-new holiday collection that’s bringing festive fashion to the little ones — and making family dressing a whole lot more fun.
Available now, SHEIN x The Chavez Family is filled with affordable seasonal finds for all those moments that make the holidays feel special, from dressing up for celebrations and snapping the perfect family photo to spending a cozy day at home. With adorable dresses, sweaters, button-up shirts and plenty of festive inspiration for kids, the collection makes it easy to give everyone’s holiday wardrobe a little refresh without going overboard on the shopping budget.
For Madison, the collaboration is especially meaningful because it marks the first time she’s been able to bring her entire family into such a big project. Judging by the experience, it sounds like one holiday memory she’ll be holding onto for a long time.
“We were so excited when SHEIN approached us! The holidays are such a special time for our family, and getting to work with SHEIN on a collection inspired by all of us felt like such a fun opportunity. This is the first time I was able to work with my whole family on such a large project. The kids loved it and I really hope we can do something like this again,” Madison tells Celeb Secrets exclusively.
If there’s one thing the Chavez family is bringing to holiday dressing this year, it’s the reminder that getting festive doesn’t have to mean getting overly serious about fashion. Madison loves finding those special pieces that make an occasion feel extra memorable, especially when it comes to dressing her kids for the celebrations, photos and cozy moments that fill the season.
“Comfort is such an important part of getting dressed, especially when kids are involved! It’s important that the collection has those fun holiday details that make an outfit feel special but also include styles that kids can actually enjoy wearing throughout the day. SHEIN made it so easy they have so many cute dresses, sweater, button up shirts for kids. Whether you’re going to a celebration, taking photos, or spending time together at home,” she shares.
Of course, a holiday collection wouldn’t be complete without a little sparkle, and Madison is already giving us a glimpse of the look she’s loving most. While the kids have plenty of festive options to choose from, her personal favorite is bringing all the holiday party energy.
“My favorite piece from the collection was the burgundy sequence dress I wore in the SHEIN Holiday shoot. The fit was perfect and the look was so elevated perfect for festive party look. The collection is full of beautiful pieces for everyone. I can’t wait to see how everybody puts their holiday looks together,” Madison says.
For families who love coordinating their holiday outfits, Madison is also sharing a little styling inspiration. Rather than having everyone wear the exact same look, she prefers letting each family member’s personality shine through while finding those little details that bring everything together — especially when the cameras come out for holiday photos.
“We love coordinating, especially for holiday photos! But we don’t think everyone needs to wear the exact same thing. It’s a lot more fun when everyone has their own look and personality, while still having little details that tie everything together,” she explains.
Still, while the outfits and festive celebrations are certainly part of the fun, Madison knows the holidays are about so much more than what’s underneath the Christmas tree. For the Chavez family, it’s the traditions, quality time and little moments together that make this time of year so special.
“For us, the holidays are really about spending quality time together, making memories, and enjoying the little traditions that make this time of year special. Getting dressed up as a family is one of those things we love, but at the end of the day, it’s all about being together,” she tells Celeb Secrets.
That family-first mindset is also something Madison hopes fans can take away from the collaboration, especially as they find their own ways to celebrate with the people they love.
“It means so much to us! We love sharing our family moments with our community, so being able to be a part of something that other families can enjoy together is really special. We hope the collection inspires people to have fun getting dressed up, create new traditions, and make memories with the people they love,” she shares.
And because holiday shopping with a family is never exactly a one-size-fits-all situation, Madison even gave Celeb Secrets a peek at who’s keeping things interesting when it comes to presents. Her answer? Baby Jude might just be the toughest Chavez to shop for this year.
“Shopping for the whole family can definitely be an adventure because everyone has their own personality and preferences! I think baby Jude might be the toughest, what do you get a baby that wants to get into everything but his actual toys?! I’m sure the parents understand me! And when it comes to opening presents, I think the excitement is contagious. Everyone is SO grateful and joyful! The kids definitely help make that part of the holidays extra fun!” she laughs.
Meanwhile, the holiday campaign itself turned out to be a pretty memorable experience for the entire crew. Madison admits she was the one feeling the nerves ahead of the shoot, while the kids were more than ready for their moment in front of the cameras.
“The kids loved being on set! I was so shocked, they weren’t nervous at all. On the other hand I was so nervous, especially the night before I just kept thinking about million things that could go wrong. Thankfully, everything went AMAZING and we loved the experience!” she reveals.
With festive fashion, family photo inspiration and plenty of affordable finds to make the season feel extra special, SHEIN x The Chavez Family’s “A Family Haul-iday” collection is giving shoppers another reason to get excited about holiday dressing this year. And whether the little ones, yourself, or someone else is your top priority, this family-inspired edit is bringing a little extra cheer to the holiday haul.
The collection is available now on SHEIN.com. Shoppers can share their favorite holiday looks and family moments by tagging @shein_us and using #SHEINxTheChavezFamily on social media platforms.
