Step aside stilettos — Gigi Hadid is officially making flip flops the “it girl” shoe of 2025.
The supermodel and ultimate style icon has just been named the Global Brand Ambassador for Havaianas, proving that a good pair of sandals isn’t just for beach days… they are a full-on fashion statement.
The new campaign, which dropped on Monday (March 17), is pure summer vibes, and we’re already clearing space our closets to add one of every color in our #OOTDs this season. Starring none other than Gigi herself, the 29-year-old showcases her effortlessly chic take on styling the brand’s most iconic designs: the Brazil Logo and Slim Point flip-flops. The photos are giving everything — think sculptural sets, bold color palettes, and Gigi serving leg for days, all while making the case that Havaianas belong everywhere, from Paris to New York to the sandiest shores of Brazil.
In the campaign, Gigi shows off the Brazil Logo Flip Flop in fresh new hues like butter yellow and blue lavender, proving that comfort and style go hand in hand. The best part? They’re totally budget-friendly, with styles retailing for just $26 – meaning you can shop supermodel-approved footwear without breaking the bank. Meanwhile, the Slim Point silhouette is bringing a whole new level of elegance to the flip-flop game. Gigi rocks the two-tone pink and orange pair for a playful pop of color, as well as the luxe metallic Silver and Gold Beige options, which are new to the brand’s lineup.
Beyond the campaign itself, this collab feels like a full-circle fashion moment. Gigi has long been a queen of laid-back luxury, often spotted in effortless, beachy styles that mix casual with cool. And with her SoCal roots, she’s the perfect face to bring Havaianas’ carefree yet trendy vibe to a global stage.
So, what’s the verdict? Flip flops are no longer just a summer staple — they’re a year-round essential, and Gigi Hadid is making sure we all step into 2025 in style. Whether you’re jet-setting or just strolling to brunch, consider this your sign to embrace the laid-back, supermodel-approved trend that will have you channeling your inner beach babe no matter where you are.
You can shop all of Havaianas’ new arrivals here and keep scrolling to see our fav picks from the new campaign .
L TO R: Brazil Logo Flip Flops – Buttercream $26 | Brazil Logo Flip Flops – White $26 | Brazil Logo Flip Flops – Blue Lavender/White $26 | Brazil Logo Flip Flops – Yellow Pop $26
