Cameron Brink is making moves both on and off the court.
The 22-year-old WNBA player has officially been tapped as Urban Decay‘s newest brand ambassador, which is all about celebrating individuality and self-expression.
According to a press release, the beauty brand’s partnership with the Los Angeles Sparks star celebrates the
intersection of beauty, athleticism, and inclusivity, reflecting Urban Decay’s core values.
Over the course of her time as brand ambassador, fans will see Cameron wearing both her favorite (and most iconic) game day like the 24/7 Glide-On Eye Pencil and the legendary All Nighter Setting Spray. Plus, UD teases that there’s a new must-have product in the works.
The announcement comes off the heels of Urban Decay renewing their sponsorship with the Los Angeles-based team for a second season.
“The WNBA is experiencing a pivotal time in American culture, where women’s sports are increasingly valued, celebrated, and empowered,” said Arnaud Kerviche, VP of Marketing at Urban Decay. “The sponsorship is part of our brand’s overarching program, ‘Moments That Move Us,’ Urban Decay’s long-term commitment to dedicating resources and providing a platform for community programming that inspires change and fosters connection. The pillars of the initiative span sports, music, art, and of course, makeup. Urban Decay is honored to be a part of this movement and celebrate such talented, inspiring female athletes, and the WNBA, a like-minded organization we wholeheartedly believe in.”
“We are delighted to extend our partnership with Urban Decay for another season,” said Sparks President Christine Monjer. “Their commitment to championing women aligns perfectly with our mission as a team. With Urban Decay’s support, we aim to elevate the WNBA experience for our fans while inspiring the next generation of athletes and makeup enthusiasts.”
A tremendously successful collaboration during the 2023-2024 season saw Urban Decay’s work with the Sparks reach more than 28 million impressions across social and press outlets, with the partnership mentioned over 1,000 times in the media. Next season, supporters should expect to see Urban Decay hosting Pride Night, Fan Appreciation Night, Sparks Player for a Day, and more at Crypto.com Arena.
As part of the sponsorship agreement, Urban Decay will continue to provide its high-performance makeup products to Sparks players, enhancing their on-court athleticism while promoting individual expression and confidence. From pre-game rituals to post-game celebrations, Urban Decay’s products will allow the athletes to showcase their unique styles both on and off the court.
You can shop all of our favs and new arrivals at UrbanDecay.com.
