LANEIGE just found their newest global ambassador, and it’s none other than global K-pop icon Jin.
The BTS band member, who was recently South Korea’s torchbearer at the 2024 Paris Olympics, is officially the face of the K-beauty brand’s best-selling “Cream Skin” campaign. It’s totally fitting considering his complexion is absolutely flawless and the secret to obtaining skin just like the K-pop star is finally out.
In the new campaign that LANEIGE released via Instagram on Monday (September 30), the 31-year-old is seen sporting his favorite 2-in-1 toner, the LANEIGE Cream Skin Toner & Moisturizer ($36), with the caption, “When two icons come together.”
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“I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with LANEIGE, and eager to share what we have in store,” shared the popstar, Kim Seokjin (professionally known as Jin).
Jin officially joins the likes of actress Sydney Sweeney, who was announced earlier this year as LANEIGE’s first-ever global ambassador.
Winning awards like “Best of Beauty” by Allure in 2023 and a “best hydrating toner” title from Vogue this year, the product is a comforting milky cream and toner hybrid in a refillable bottle, enriched with nourishing ceramide and peptide for radiant-looking, hydrated skin. It’s no wonder this award-winning product holds the highest repurchase rate across the brand!
For more info on how to shop LANEIGE’s Cram Skin Toner & Moisturizer, click here. But hurry — because the BTS Army is about to sell this one out!
