Almost two decades since her last full-scale headlining run, Hilary Duff has officially launched her highly anticipated, 50-date global trek, the lucky me tour. Promoted by Live Nation, the tour kicked off last Sunday (June 21) with a massive, back-to-back sold-out weekend at the iTHINK Financial Amphitheatre in West Palm Beach, Florida.
For those of us who grew up blasting Metamorphosis on our CD players, the night is a beautifully emotional bridge between the past and the present. Hilary opened the show with her iconic 2005 anthem “Wake Up,” instantly triggering a wave of pure nostalgia, before sliding into a high-energy, career-spanning setlist.
Fans were treated to four distinct wardrobe changes, stunning visual production, and tracks from her critically acclaimed sixth studio album, luck… or something —which debuted at #3 on the Billboard 200. New favorites like “Roommates,” “Weather For Tennis,” and “Future Tripping” proved that Hilary’s new era, signed with Atlantic Records and produced by her husband, GRAMMY® winner Matthew Koma, is her boldest yet. The show culminated in an epic finale complete with full pyrotechnics, a waterfall of sparks, and a confetti cannon that rained down over giant beach balls.
“You guys have made this all possible for me,” Hilary beautifully shared with the roaring crowd on opening night. “It feels like such a celebration of our past younger selves to now and who we are. This just feels so full circle and so exciting.”
As if Hilary returning to the stage wasn’t enough to make this the summer of our dreams, the iconic Italian aperitivo, Aperol®, has officially signed on as a sponsor for the lucky me tour.
It’s a collaboration that feels completely organic. “I mentioned an Aperol Spritz in one of my songs, so partnering with Aperol honestly feels very me and kind of full-circle as I head back out on tour,” Hilary revealed.
The partnership, centered around the theme “Share the Moment,” is all about getting fans to put their phones down, laugh a little too loud, and enjoy the present. To bring that to life, Aperol is showing up where the fans are, transforming local pre-show hotspots into the ultimate gatherings across eight major U.S. markets (Florida, Georgia, Texas, California, Illinois, Tennessee, New York, and Massachusetts).
On the road, fans can expect a curated, pre-show experience at the Aperol Spritz Day Club at select tour venues, local bars and restaurants that are set to channel the effortless, joyful Italian lifestyle with live music, interactive photo moments, and social touchpoints. There’s even an opportunity to win a pair of tickets along with the exclusive, limited edition co-branded merch, including the highly-coveted lucky me tour collector’s cup.
For East Coast fans, Aperol is pulling out all the stops for Hilary’s massive, sold-out run at Madison Square Garden on August 5th.
Aperol is giving NYC-based fans the chance to score a seat on a customized double-decker bus turned “billboard on wheels.” Hosted by a mystery guest, this VIP experience will transport lucky winners to NYC’s hottest bars and restaurants for fan trivia, karaoke (time to warm up those vocal cords for “Come Clean”!), and exclusive swag. The night wraps up with a signature, perfectly poured Aperol Spritz toast before dropping fans off right at MSG for the main event.
U.S. fans can enter for a chance to win a seat on the bus — and a pair of tickets to the MSG show — by visiting aperolsharethemoment.com before entries close on Tuesday, July 7th.
The lucky me tour is currently playing amphitheaters and arenas across the U.S. through August 16th, before heading to Europe, the UK, Australia, New Zealand, and Latin America through early 2027. For a full list of tour dates and ticket information, click here.
