If Zach Bryan and Bon Iver had a love child raised in the mountains of Utah, you’d get Peech. — but even that doesn’t capture just how raw, real, and refreshing this rising artist truly is.
With a guitar in one hand and his soul on his sleeve, Peech. is stepping into the spotlight in the most unfiltered way possible — through an exclusive live performance of his breakout track “Going West,” premiering today (June 3) on Celeb Secrets. And if you haven’t heard of him yet? Buckle up. This is the kind of music that doesn’t just hit — it heals.
“Going West” is a song that encapsulates the emotional push and pull of leaving behind what’s familiar in search of something more.
“I wrote ‘Going West’ in my apartment on a rare rainy night in LA. The rain always reminds me of home,” Peech. shares in our exclusive interview. “The song just poured out of me — a story of yearning, leaving everything behind, and faith. There’s hope and redemption in exploring the unknown.”
Produced by longtime collaborator Adam Banx, the song weaves haunting melodies with rich instrumentation. But it’s the lyrics that hit hardest — reflections on pain, forgiveness, and the courage it takes to move forward.
The live performance video is raw, unfiltered, and filled with the same emotional gravity as the song itself. Originally planned for a scenic mountain shoot in Park City, the team had to pivot last-minute due to a downpour.
“We were set to shoot at Guardsmans Pass,” Peech recalls. “But it started POURING while we were eating breakfast at The Eating Establishment — where my mom used to work. We ended up filming in a garage at ABX Studios instead, and honestly, it worked out perfectly. The setting was gritty, real, and captured the spirit of the song.”
Shot in one of Adam Banx’s unused garages, the video features the core team who helped bring the music to life. The vibe is intimate, stripped-down, and totally in line with Peech’s honest storytelling style.
Genre lines mean nothing to Peech., and that’s what makes his music so electric. Born Harry Lawson and raised in Park City, Utah, Peech. brings a new kind of voice to the country/folk space — one that’s drenched in heartache, honesty, and hard-earned hope.
His story is rooted in resilience. After his father was incarcerated during his elementary school years, Peech was raised by a single mom, found sanctuary in the outdoors, and learned early on what it means to fight for peace of mind. His high school years were filled with skiing competitions by day and songwriting therapy by night — turning to music to navigate anxiety, depression, and a search for meaning.
“I turned to philosophy, meditation, and songwriting as a way to cope,” he shares. “Music gave me a purpose when everything else felt unstable.”
Influenced by a wildly eclectic mix — from Mac Miller and Kid Cudi to The Lumineers and Bon Iver — Peech’s sound is fluid, emotional, and completely his own. It’s no wonder songs like “Snowfall” and “Tell Me” quickly earned millions of streams and a loyal following on TikTok.
Now signed to TAMLA Music/Capitol CMG, he’s leveling up with a clear vision: to make music that means something. And with “Going West” as the start of this next chapter, it’s safe to say that Peech isn’t just arriving — he’s paving his own lane.
If you’re wondering what’s next for Peech., get ready, because he’s just getting started. On June 7th, Peech. will perform live at MCA’s “Sounds Like Nashville” event at the Skydeck in Nashville. And just days later, he’ll release his next single, “Be Together,” on June 13th.
“I’ve got new music dropping every month,” he tells Celeb Secrets. “There’s a full project in the works, and tour dates coming soon. I couldn’t be more excited for what’s next.”
With every lyric, Peech invites you into his world — one that’s been messy, meaningful, and beautifully human. His music feels like long drives, hard goodbyes, and late-night soul talks all rolled into one.
“Going West” isn’t just a song — it’s a statement. And the live performance captures the beginning of a journey that’s about to take him far.
Watch the exclusive premiere of Peech.’s “Going West” live video below, only on Celeb Secrets — and keep your ears open, because this is one artist you’ll want to say you discovered first.
