Miami-based YouTuber Kira Shannon went from modeling to creating online content in order to showcase her work. When she began using the platform, Kira went from vlogging to long-form videos that showcased more of her personality, allowing her to engage with the YouTube community even more.
Going into content creation, the influencer intended to grow a loyal fan base. When she shared her first clothing review, it instantly went viral. From there, Kira set forth to connect with what her vastly growing audience was interested in. Luckily enough, she and her fans related in many ways.
She saw the comments — and she answered — not only in written responses but also with even greater content to come. Kira’s vision for her YouTube channel was rooted in passion, which her subscribers instantly realized. By bringing that main attribute with her in all of her videos, she was able to gain 525K YouTube subs, and quickly.
Shannon’s claim to fame is her clothing reviews, which often feature the model in her element: somewhere behind the camera. When she saw that her fans continued to support her with positive reinforcement, the influencer decided to evolve her content and share other parts of herself with the world.
She started to post videos of some of her favorite hobbies, including archery and painting. When her influence really took off, she started to travel the world — something she wouldn’t have been able to do had she not launched her YouTube channel.
Kira’s motto to live life to the fullest without any hesitations or regrets is portrayed perfectly in her travel vlogs. By sharing her solo trips to places like Costa Rica and Portugal, she wanted her followers to see that anything is possible and that they helped her to achieve that mindset.
With gratitude and a fierce spirit, Kira has begun to lean into empowering her fanbase with narrative storytelling. Though she still has monumental success with her try-on hauls, Kira has shifted her focus to sharing her travel stories and how each trip has transformed her outlook and life as a whole.
While the influencer’s YouTube channel is her priority, she also creates content on Instagram, where she has over 500K followers. In one post from traveling abroad, Shannon detailed just how important exploring is to her with words of encouragement, something her followers can continue to expect as she continues her journey of influencing and content creation.
“I hope my adventures inspire even one person to do that one thing they’ve always wanted to do but haven’t yet,” she wrote. “I hope I can show people not to listen to the part of them that doesn’t believe in themselves or doesn’t want to do something because it seems hard. There is an entire new world waiting on the other side of fear. Don’t sit around and wait for life to happen to you…you happen to life.”
