When Hollywood actors Todd Grinnell, Ryan Devlin and Ravi Patel visited Liberia, they were heartbroken by the poverty they encountered. Every year, severe acute malnutrition claims the lives of 2.6 million children. That’s one child every 12 seconds, so when the actors returned home, they decided to take action by jumping on the ‘buy one, give one’ band wagon and creating a healthy, nutritious fruit and nut bar.
With the purchase of this new snack, a child in need on the other side of the world receives a food bar, jam packed with nutrients required to nurse them back to health. This Bar Saves Lives eventually attracted A-list celebrities, such as Kristen Bell who is now on the board of advisors for the company. By the end of the year, the co-founders hope to sell one million bars, giving helpless families across the world a chance at life!
Learn more about This Bar Saves Lives in the video below.