Sally Hansen Named as Official Sponsor for Miss America 2017 Competition

The Miss America Organization is pleased to announce Sally Hansen as an official sponsor of “The 2017 Miss America Competition.” The 96th Miss America Competition is returning to Atlantic City’s Boardwalk Hall on SUNDAY, SEPTEMBER 11th (9:00 – 11:00 p.m. ET) on the ABC Television Network.

As an official sponsor of Miss America, Sally Hansen’s best-selling Airbrush Legs® Leg Makeup will be featured during the Lifestyle and Fitness competition during the live broadcast portion of the show. A favorite of celebrity makeup artists, stylists and beauty and fashion influencers, Airbrush Legs® is a lightweight leg makeup that hides imperfections, evens out skin tone and leaves legs looking smooth, toned and sexy all day long.

“We are pleased to announce our new partnership with Sally Hansen,” said Josh Randle, Chief Operating Officer of the Miss America Organization. “Sally Hansen is a trusted name and global leader in women’s beauty, and we look forward to working with them on this year’s show.”

The Miss America Organization, based in Atlantic City, New Jersey, is the nation’s leading advocate for women’s education and the largest provider of scholarship assistance to women.

For the latest news, be sure to follow Miss America on social and join the conversation by using the official hashtag for the show, #MissAmerica.

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Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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