Bella Hadid announced that she has taken the helm as co-founder of Kin Euphorics, a nonalcoholic wellness drink brand that promises to de-stress and boost moods.
The model opened up about her personal experience with Kin drink and how it has helped her to overcome hard times and unhealthy lifestyle in a lengthy Instagram post.
“I have suffered from extreme depression and anxiety for most of my teenage and adult life. Since I was 14, I had tried everything to help myself feel better,” shared Hadid. “So, I searched and scoured for anything holistic that would help with my chronic exhaustion, depression and anxiety. Asking myself and the universe that maybe since I had been so lucky in other aspects of my life, that this low vibration was just where I would have to stay. Until the universe brought me to Jen and KIN!”
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Hadid says that she saw immediate results of Kin products that improved her mental health and overall mood. She believes the ingredients is what makes Kin so unique such as Gaba, a naturally-occurring nootropic chemical that promotes relaxation, and Tyrosine, a mood enhancer.
The model also hopes to add more recipes including lavender from her family farm. Another duties of Hadid will include working on marketing strategies and modeling in an advertising campaigns.
The brand has plans to launch during New York Fashion Week, taking place from Sept. 8 – 12 at Spring Studios and multiple venues around New York City.
“No matter who you are, or what you do, Kin is for you. People universally will benefit from Kin. Once you try it, you just know,” said Hadid.
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