The 2017 Billboard Music Awards are guaranteed to bring things to the next level with its one-of-a-kind performances, star-studded celebs, and more. They’re even making their winner cards in 3D, which you can learn more about below.
Created by Lovepop, each card will be one-of-a-kind art, designed exclusively for the winning artist and unveiled by the award presenter. This special card reveal will replace the traditional envelope opening.
For those of you who don’t know, Lovepop is a maker of hand-crafted, intricately designed cards that is best known for its 3D paper sculptures.
After appearing on Shark Tank in late 2015, Creators Wombi Rose and John Wise—along with the guidance of businessman and Shark Tank‘s Mr. Wonderful, Kevin O’Leary—went on to launch a thriving business providing customers with artistic greetings that create an emotional and personal connection between two people.
The 2017 Billboard Music Awards will air LIVE from the T-Mobile Arena in Las Vegas on Sunday, Mat 21st @ 8PM ET/5PM PT on ABC. You can view all of our BBMA coverage here.
Check out the official design for the new BBMA 3D winner cards below…Â