Blushington is officially having a main character moment — and it’s giving nothing but luxury, lashes, and a whole lot of love.
After quietly dominating the beauty space with express makeup services in the early 2010s, the iconic blush-pink brand is stepping back into the spotlight in a major way. Now offering a full suite of makeup, hair, and skincare services, Blushington is reclaiming its title as the go-to glam destination — and Celeb Secrets got an exclusive peek inside the magic.
Our very own Juliet Schroder hit up the brand’s Columbus Circle salon in New York City ahead of the MobLand premiere on March 31, where she got the ultimate star treatment — full hair, full makeup, and full-on fabulous.
The vibe? Think mob wife meets modern glam. Big hair, bold eyes, and an energy that says “I run the show.”
The look was created by two of Blushington’s most talented New York-based stylists: Anari Laurette, who’s been with the brand since pre-pandemic days, handled hair — giving Juliet the kind of voluminous, teased style that could easily belong on a ‘90s Sopranos set. Meanwhile, Keyerra Madeline, a seasoned pro in the NYC makeup scene, brought the drama by delivering a flawless beat with snatched brows, smoky eyes, a sculpted cheek, and a soft matte lip that tied it all together. Together, they nailed the trending aesthetic while keeping it personalized and polished for the red carpet.
What makes Blushington stand out isn’t just the glam — it’s the care. Juliet was heard, seen, and spoiled in the best way possible. The team asked questions, listened to her preferences, and made sure the final look was something she’d actually love — not just something “on-trend.”
But Blushington’s comeback isn’t just about fabulous makeovers. It’s about a whole new chapter for the brand, led by none other than CEO Natasha Cornstein — a former customer turned powerhouse boss.
Founded in 2011 by sisters Stephi Cohen and Nicki Maron, Blushington was built on the belief that everyone deserves to feel their best. Now led by Cornstein, the brand is shaking up the industry again. After strategically closing locations pre-pandemic, Blushington regrouped and relaunched with an even bigger vision: adding blowouts to their beloved makeup and skincare services. Why? Because life’s most precious commodity is time, and Blushington wants to make getting ready fun and stress-free.
Natasha’s journey with Blushington is seriously inspiring. She first walked in as a customer needing a headshot refresh. “I went in with a little trepidation and opened that door and it was love at first sight,” she recalled to Juliet in an interview following her appointment. A chance meeting later connected her with the founder, and the rest is history.
Now as CEO, Natasha is guiding Blushington through a new era — one that’s inclusive, fast-paced, and totally tuned into the Gen Z mindset.
“Our mission is to help everyone look and feel confident by creating a personalized experience,” she shares. “Whether you’re headed to a premiere or just need a little self-care moment, Blushington is here for you.”
So, what’s next? Natasha reveals that major expansions are in the works. The brand is actively seeking passionate franchisees to bring luxury beauty to communities across the US, targeting states like Texas, Tennessee, Georgia, the Carolinas, Arizona, Colorado, Nevada, and California. The first franchises, including one in Boca Raton (get ready, Florida!) and two in Houston, were snapped up by longtime customers who believe deeply in the brand.
Also on the horizon? A bigger digital footprint, fresh influencer collabs, and the continued mission to make beauty more accessible and empowering for all. Natasha sees huge potential, aiming for 130+ locations by 2029 and expanding their digital platform to support 1,000 artists nationwide. They’re even looking at developing their own product line!
If Juliet’s red carpet-ready moment is any indication, Blushington is back — and ready to glow up your entire beauty routine. You can explore services and book your appointment here.
