boohoo is back and better than ever!
The global fashion powerhouse is making its resurgence in the LA fashion scene with a new online storefront, The boohoo Collective, and celebrated the launch with a star-studded party in West Hollywood on August 29th.
Taking place at the iconic Hyde Sunset, the boohoo Collective Launch Party drew in an all-star crowd of the city’s top industry tastemakers, fashionistas and celebrities, including Kaylor Martin, Olivia Walker, Mary Bonnet, Alex Hall, Harry Jowsey, Madison Pettis, Ally Lewber, Amanza Smith, Alissa Violet, Pia Mia, Rachel Recchia, Jesse Metcalfe, Polly Brindle, Nicole Young, Kelsey Anderson, Jason Oppenheim, Brett Oppenheim, Daisy Kent, Carly Lawrence, Kayla Cardona, Lauren Brito Shortt, Micah Lussier, Bri Balram, Charlie Jeer, Katherine LaPrell, Nazanin Kavari, Dom Gabriel, Johnny Middlebrooks, Christine Obanor, Justin Assad, Isaac Francis, Louis Russell, Bryce Fins, Stella Hudgens, Teala Dunn, Avani Gregg, Riele Downs, Kiana Ledé, Sofia Jamora, Julia Kelly, Richelle Realness and more.
At the boohoo Collective Launch Party, guests sipped on signature cocktails and indulged in delicious bites as they mingled and danced the night away, setting the stage for a series of high-profile campaigns, partnerships, and a glow-up era that promises to be unforgettable.
The new storefront highlights the brand’s triumphant comeback and renewed presence in the US market. Redefining social commerce by integrating thousands of creators into the shopping experience on boohoo.com, creators get personal pages to curate their favorite products, showcase shoppable TikTok and Instagram content, and engage directly with followers. The boohoo Collective aims to elevate influencer strategy across key markets, offering creators increased opportunities to earn commissions, access campaign launches early, and attend exclusive events and influencer trips.
You can learn all about the new storefront by visiting its landing page on boohoo’s website here.
Click through the gallery to see more celeb snaps from the boohoo Collective Launch Party…
