Cupshe officially shut it down during Miami Swim Week 2025 — and Celeb Secrets was front and center for all the glitz, glam, and girlboss energy.
Returning for its fourth annual runway show and marking its 10-year anniversary, the global vacation lifestyle brand brought the heat to South Florida on Friday (May 30), serving an unforgettable showcase of bold swimwear, iconic moments, and reality TV royalty that had the it-girls, influencers, and fashion editors (yes, us!) fully gagged.
Held against a balmy Miami backdrop on the top floor of the Lincoln Road Mall parking garage, the night opened with a live performance from Sabrina Claudio, whose sultry vocals set the stage for an immersive runway experience celebrating femininity, body confidence, and summer romance.
And then? The runway took over — and it was stacked with familiar faces.
From the second the first strut hit the runway, the show was a Gen-Z fever dream.
The Bachelor winner and newly-minted Cupshe ambassador Kelsey Anderson made her runway debut in the Cupshe x Kelsey Anderson: Summer Postcards collection — and we’re still not over the soft florals and bold cutouts. The co-branded capsule’s second drop launched immediately after the show, letting fans shop the looks in real-time.
Joining Kelsey? Iskra Lawrence, Love Island USA’s JaNa Craig, Vanderpump Rules alum Brittany Cartwright, Summer House’s Lexi Wood, The Golden Bachelorette herself Joan Vassos, Love Island UK’s Grace Jackson, influencer sisters Sophia and Aurora Culpo, and Love is Blind’s Jessica Vestal all slayed in statement pieces — reminding us that Cupshe is for every body, every vibe, every vacation.
We counted 65 total looks gracing the catwalk — including pieces for men and children — as part of two standout collections: the first was Cupshe x Kelsey Anderson: Summer Postcards, with romantic, resort-ready silhouettes and fresh prints; and the second was the official Miami Swim Week 2025 Collection, a playful nod to vintage flair featuring florals and vibrant colorways.
Honestly? Every look screamed main character on a European summer getaway — and we need them all in our carts.
The front row was as stacked as the runway. Love Island USA faves Kaylor Martin, Serena Page, Kendall Washington, and Olivia Walker brought serious star power, turning the crowd into a full-on reality reunion. Our team spotted media pros, TikTok trendsetters, and Cupshe’s biggest fans soaking it all in with cocktails in hand and beachy waves to match.
Post-show, the afterparty kept the vibes high with cocktails, dancing, and celebratory cheers in honor of Cupshe’s 10th year in the game. Held at The Shelborne by Proper in the heart of Miami Beach, it was the kind of night that makes you want to drop everything and book a flight to Tulum.
“This year, we celebrated our ten year anniversary in partnership with so many friends and family of the brand, whether in the audience, watching our livestream, or walking the runway,” said Iris Yen, Cupshe’s Chief Marketing Officer. “This was an incredible event cherishing our heritage, celebrating where we are now, and driving excitement for our future as we expand globally and deepen relationships with our wonderful Cupshe community.”
Cupshe always delivers — and from the front row to the final strut, we were living for every moment. Celeb Secrets’ Juliet and Jozie Schroder were onsite (wearing Cupshe, obviously) to catch all the behind-the-scenes buzz, and trust us: the energy was unmatched.
Whether you’re a VPR stan, Bachelor devotee, Love Island loyalist, or just looking for hot girl summer wardrobe inspo, this show was made for you. Bonus: the majority of looks are already live on cupshe.com, so your next vacay fit? Secured.
For more coverage from Miami Swim Week 2025, click here.
