Coach just unveiled their new “Horse and Carriage” campaign for Spring 2022, and its featuring celebs like Jennifer Lopez, Megan Thee Stallion, Noah Beck and more.
The new campaign, which reimagines the brand’s iconic Horse and Carriage code and first-ever house logo in a pop palette for a new generation, was led by Coach Creative Director Stuart Vevers worked in collaboration with director and photographer Tyler Mitchell.
“Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation,” said Vevers. “It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.”
Officially named “That’s My Ride,” the new campaign playfully evokes nostalgic ride scenes in movies and music that are now part of our collective imagination. Starring the Coach Family getting around town via their unique modes of transport, it sees Lopez biking with a posse of BMX bikers, Megan Thee Stallion battling it out on bumper cars at a seaside amusement park, and Wisdom Kaye and his TikTok super crew, including Noah Beck, joyriding around Brooklyn—and celebrates the individual style and originality the cast bring to their daily rides.
The Spring 2022 collection continues to showcase Stuart Vevers’ vision for the season of American classics subverted through the lens of now. In addition to the Horse and Carriage collection, it spotlights the house’s Field Tote and Hitch Backpack and will also introduce a reimagination of Coach’s Signature, launching in February with the next chapter of the campaign.
Check out all the images from the campaign below and don’t forget to shop your favorite looks here.
