If you’re a certified Princess Polly stan (because who isn’t?!), get ready to freak out — your favorite Aussie-born fashion brand has officially landed in SoHo!
The brand’s highly-anticipated flagship store opened its doors at 514 Broadway earlier this month, and let’s just say, it’s everything we could’ve dreamed of and more.
Celeb Secrets’ very own Juliet Schroder got an exclusive first look inside the dreamy, multi-floor space last week, and trust us, it’s an absolute vibe. Packed with over 5,000 units of trendy apparel, accessories, and shoes, the store is a Gen Z fashionista’s paradise. Think massive LED screens showcasing the latest collections, ultra-aesthetic fitting rooms, and an Instagram-worthy Photo Booth — because, duh, pics or it didn’t happen!
Juliet didn’t just browse — she shopped (obviously) and walked away with some seriously hot festival-ready pieces. Her haul? The Upgraded Stud Detail Faux Suede Top ($50) and matching Shorts ($50) in brown (hello, boho queen!); the Love Is Alive Lace Mini Dress ($70) in Lilac (festival fairy realness), and the Tanza Faux Leather Jacket ($100) in brown/red, because a statement jacket is a must-have. With Coachella and Stagecoach right around the corner, these picks are about to dominate the desert scene.
Beyond serving looks, the opening of Princess Polly’s SoHo store is a major milestone in the brand’s U.S. expansion. As the largest physical location to date — spanning an impressive 7,809 square feet — the space offers an immersive shopping experience that blends digital innovation with IRL retail.
“We are thrilled to mark this significant moment for Princess Polly with the opening of our New York City store,” said Co-CEO Eirin Bryett in a press release. “Expanding our physical presence has been a key priority, and SoHo provides the ideal setting to connect with our U.S. customers in a new and immersive way.”
And if you haven’t stopped by yet, don’t stress! Although the grand opening event this past Saturday (March 22) featured exclusive merch giveaways, major discounts, and a once-in-a-lifetime Dash & Grab competition, you’re still able to shop your favorite it-girl ‘fits while discovering new finds for every occasion.
With more store openings planned in cities like Miami, Glendale, and Columbus throughout 2025, Princess Polly is taking over—one ultra-aesthetic storefront at a time. But for now, SoHo is THE place to be, and we’ll be shopping ‘til we drop.
You can visit Princess Polly at 514 Broadway, New York, NY 10012 and see more from Juliet’s shopping spree by watching the video below.
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