Sydney Sweeney adding more to her repertoire of talents.
Then 27-year-old actress, who is also the global brand ambassador for LANEIGE, is starring as both the host — and guests — for the wildly popular K-beauty skincare brand’s new campaign that highlights their best-selling Water Bank Cream Moisturizer.
Titled The Laneige Show with Sydney Sweeney, the new ad debuted in 19 different countries this week and gives a fresh take on the moisture-boosting classic. The Euphoria star plays a triple role the in the 65-second spot — a charismatic show host and two contestants; one is an intellectually charming nerd named Syd and the other is an ambitions go-getter named Sweeney.
With a key message of “Water Bank is the Answer,” the show’s topic of IYKYK includes Sydney (the host) giving hints to Syd and Sweeney (the contestants) of a product — aka the Water Bank Cream Moisturizer — that helps make skin softer and smoother, provides long lasting hydration for up to 100 hours and is barrier boosting.
The newly engineered Water Bank Moisturizer from LANEIGE was unveiled in January 2024, focusing on its moisture barrier-boosting hydration suitable for various skin types. The product line also expanded to include two additional formulations, a gel moisturizer and an intensive moisturizer, which you need to add to your cart for plump and hydrated skin this winter.
Each Water Bank product retails for $40 and is sold at Sephora, Sephora @ Kohl’s, Amazon and us.LANEIGE.com.
Make sure to check out the full ad below and let us know if you love LANEIGE by leaving a reaction at the bottom of the post or by sliding into our DMs on Instagram at @celebsecrets.
