Sol De Janeiro has officially taken over the Big Apple!
The vibrant beauty brand has officially opened up their new pop-up shop in the Meatpacking District neighborhood of Manhattan where customers in the city can shop best sellers like the Brazilian Bum Body Cream ($48) and Boom Día Bright Body Cream ($48) as well as their newest launches, including the Delicia Drench Body Butter ($22-48) and Cheirosa 59 Perfume Mist ($24-38).
On Thursday (February 15), Sol De Janeiro hosted an exclusive opening party for the new pop-up, and tons of celebs came through to celebrate, including Grammy Award-winning artist Victoria Monét, TikTok sensation Alix Earle, and actress and singer Nazanin Mandi. At the event, guests experienced Instagrammable activations such as photos with life-sized Sol de Janeiro products and sensorial VR hand massages with skin-hydration analysis, while sipping on branded cocktails.
For those who don’t know, Sol De Janeiro was made to give that blissful, peak summer feeling to everyone, anytime, anywhere. Its name means the “Sun of January,” when the sun hits its highest point during Brazilian summers, and their goal is that their products and the heart of their DNA celebrate everything you are. “When we feel good about ourselves, we feel liberated. Alive. Powerful. And we want to share this feeling with others,” their website says.
The public pop-up is officially open for business as of Friday (February 16th) and will stay open until February 25. Sol De Janeiro is located at 414 West 14th Street, New York, NY 10014. If you can’t make it to the store, don’t sweat it, as you can purchase all the products on their website at soldejaneiro.com and Sephora locations nationwide.
