So, you want to sleep with singer-songwriter Zayn Malik? Well, guess what, Coors might be able to help you with that.
Okay, so it’s not going to be in the way you probably want, but Zayn posted on his social media that he has decided to go to sleep while on Instagram Live, in collaboration with Coors Light and their #CoorsBigGameDream campaign.
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Tonight (February 6) at 10:30 pm ET, you can tune into Zayn’s Instagram to watch him undergo an experiment where he’s going to fall asleep and try to dream of Coors Light’s Big Game Dream commercial. He’ll watch the dream stimulus video that Coors created with partnership from leading psychologist and author of Pandemic Dreams, Dr. Deirdre Barrett, and then he’ll go to sleep and hopefully dream of Coors Light.
The Coors team along with the help of Dr. Barrett developed a stimulus film that includes an eight-hour soundscape, relaxing and refreshing images of waterfalls, mountains, jungles, and of course, Coors, hoping to implant a dream about Coors’ Super Bowl commercial into the viewers’ sleep.
https://www.youtube.com/watch?v=wbTRg_NdZV4
With the Super Bowl LV happening tomorrow afternoon, this what Coors decided to do in terms of advertising for the big game, considering the company is unable to run an actual commercial during it because of a competitor having exclusive rights for the alcohol ads.
Coors is encouraging (legal drinking-aged) viewers to participate in the campaign with Zayn, by visiting the Coors website, watch the dream-inducing video three times, and play the soundscape audio as you fall asleep. Then after waking from your hopefully relaxing sleep, Coors wants you to try and remember what you dreamt, and share your dream on social media by using #CoorsBigGameDream.
Now, we know this all sounds very Inception-y and Zayn totally agrees, he said it’s “messed up” to implant dreams into someone’s mind, but you can’t blame the guy for wanting to get paid to sleep. He’s a new parent, give him a break.
Will you try and sleep with Zayn? Or is this experiment too weird for you? Let us know on Twitter @celebsecrets and leave a reaction down below!
